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Avery Dennison's Labels Offer Counterfeit & Inventory Solutions

 - Apr 12, 2018
References: averydennison & cosmeticsbusiness
Avery Dennison introduced ultra high frequency (UHF) radio frequency ID (RFID) inlay and labels as a means of offering solutions for the world of beauty, specifically to do with low stock visibility, counterfeiting and out-of-stock SKUs. While this technology has been available to brands and retailers in the world of fashion for some time now, the innovation is just now being applied to revolutionize the realm of beauty.

The UHF RFID labels from Avery Dennison are powered by its Janela platform, which provides each label with a unique serialized identity to allow for real-time mobile experiences to be had by consumers. At the same time, these new beauty labels from Avery Dennison also have the potential to offer valuable insights for brands, among other benefits.