Aprisa introduced anti-counterfeit skincare packaging powered by Covectra's StellaGuard smart label and mobile authentication solution. This solution to protect consumers from fraudulent products helps to guarantee authenticity, since verifying the true identity of a product can be done with ease on a mobile device.
The high-quality formulas themselves are proprietary and clinically tested, as well as gender-neutral, BPA-free and made without parabens. These authentic products are now backed with more protection than ever thanks to their smart packaging. The packaging includes two layers of protection thanks to a serialized QR barcode with a 3D image of holographic stars embedded in a random, non-repeatable pattern.
Notably, every product from Aprisa's luxury cosmetic skincare line will be protected using StellaGuard, which will not only help to give consumers peace of mind but also allow the brand to track its products and discover counterfeits.
Why This Trend Is Growing
- Mobile Authentication Solution
- The use of mobile device authentication solutions is disrupting the anti-counterfeit industry by providing consumers with an easy and convenient way to verify the authenticity of products.
- Smart Packaging
- The use of smart packaging technology is disrupting the skincare industry by providing brands with the ability to authenticate their products and protect consumers from counterfeit products.
- Serialized QR Barcodes
- The use of serialized QR barcodes with holographic images is disrupting the anti-counterfeit industry by providing a unique and non-repeatable pattern that is difficult to duplicate.
Industries Being Reshaped
- Skincare
- Skincare companies can capitalize on the disruptive innovation opportunity provided by anti-counterfeit smart packaging by enhancing their brand image and protecting their customers from counterfeit products.
- Luxury Goods
- Luxury brands can capitalize on the disruptive innovation opportunity provided by anti-counterfeit mobile authentication solutions by providing their customers with added value and peace of mind.
- Pharmaceuticals
- Pharmaceutical companies can capitalize on the disruptive innovation opportunity provided by serialized QR barcodes with holographic images by authenticating their products and preventing medication counterfeiters from harming patient health.
