This BMW ad shows what happens when you settle for something that's sub-par. The ad shows a depiction of BMW's logo that is "close, but not quite right," using the letters "BMVV." Like a cheap knockoff of a designer brand, the fake could almost pass for the original, but the truth comes out in the smallest of details.
The text-based ad is simple and uses a lot of white space to get its message across, which is effective in this case. As well as a prominent double "V," the print ad encourages using only authentic auto brand parts for the full BMW experience.
The funny 'Not Close Enough' BMW ad was created by the Mene & Money agency in Brazil.
What Makes This Trend Stand Out
- Authenticity Verification
- Developing new technologies or tools to verify brand authenticity.
- Smart Parts
- Integrating smart features into auto parts to enhance brand value.
- Reverse Counterfeit
- Developing marketing campaigns that highlight the differences between authentic and counterfeit brands.
Sectors Adopting This
- Automotive
- Opportunities for automotive companies to enhance brand value through smart and authentic parts.
- Advertising & Marketing
- Opportunities for marketing agencies to create reverse counterfeit campaigns that highlight the value of authentic brands.
- Technology
- Opportunities for tech companies to develop new tools for authenticity verification of brands and components.
