This BMW ad shows what happens when you settle for something that's sub-par. The ad shows a depiction of BMW's logo that is "close, but not quite right," using the letters "BMVV." Like a cheap knockoff of a designer brand, the fake could almost pass for the original, but the truth comes out in the smallest of details.
The text-based ad is simple and uses a lot of white space to get its message across, which is effective in this case. As well as a prominent double "V," the print ad encourages using only authentic auto brand parts for the full BMW experience.
The funny 'Not Close Enough' BMW ad was created by the Mene & Money agency in Brazil.