This BMW Ad Features a Rendition of 'BMW' That's Just Not Quite Right
Laura McQuarrie — July 5, 2014 — Autos
References: bragamotors.bmw.br & coloribus
This BMW ad shows what happens when you settle for something that's sub-par. The ad shows a depiction of BMW's logo that is "close, but not quite right," using the letters "BMVV." Like a cheap knockoff of a designer brand, the fake could almost pass for the original, but the truth comes out in the smallest of details.
The text-based ad is simple and uses a lot of white space to get its message across, which is effective in this case. As well as a prominent double "V," the print ad encourages using only authentic auto brand parts for the full BMW experience.
The funny 'Not Close Enough' BMW ad was created by the Mene & Money agency in Brazil.
The text-based ad is simple and uses a lot of white space to get its message across, which is effective in this case. As well as a prominent double "V," the print ad encourages using only authentic auto brand parts for the full BMW experience.
The funny 'Not Close Enough' BMW ad was created by the Mene & Money agency in Brazil.
Trend Themes
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Authenticity Verification — Developing new technologies or tools to verify brand authenticity.
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Smart Parts — Integrating smart features into auto parts to enhance brand value.
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Reverse Counterfeit — Developing marketing campaigns that highlight the differences between authentic and counterfeit brands.
Industry Implications
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Automotive — Opportunities for automotive companies to enhance brand value through smart and authentic parts.
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Advertising & Marketing — Opportunities for marketing agencies to create reverse counterfeit campaigns that highlight the value of authentic brands.
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Technology — Opportunities for tech companies to develop new tools for authenticity verification of brands and components.
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