How the fashion industry deals with issues of intellectual property rights is a murky subject and artists Peggy Noland and Seth Bogart are helping spark a larger conversation about the problem by opening a fake Zara store in Los Angeles.
The fake Zara shop is a pop-up located inside Noland and Bogart's Wacky Wacko boutique. The unsanctioned pop-up of the famous fast fashion retailer sells garments printed with designs stolen from the artists themselves and other indie designers. Each piece is priced at three times the purchase price as a way of protesting against artistic theft and ultimately sparking a larger conversation about intellectual property.
While it may seem strange for artists who have been ripped-off to be selling those very same stolen designs, the pop-up makes an important statement about how difficult it is for designers to fight back against major corporations.