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Insect-Based Protein

Crickets offer consumers a healthy and eco-friendly alternative-protein

Implications - Cricket-based food items showcase the versatility of this under-used source of lean protein. By opting for cricket-based protein sources consumers are able to enjoy a sustainable source of protein that offers additional benefits, like fatty acids and vitamins, not found in meat-based sources of protein. Such products appeal to consumers who are looking for a protein source that enables them to lower their individual carbon footprint.

Workshop Question - How can your brand change consumers’ perception of the less traditional products or services it offers?
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
51,009 Total Clicks
Nov 17 - May 18
This Year and Average
LifestyleFoodHealthEco
Featured Examples
Healthy Cricket Flour-Based Snacks - Seek Uses Cricket Flour for Its Protein-Rich On-The-Go Snacks
SCORE 7.6
This Year and Hot 1,177 Clicks Pub: May 9, 18
Healthy Cricket Flour-Based Snacks
Seek Uses Cricket Flour for Its Protein-Rich On-The-Go Snacks
Healthy lifestyle brand Seek partners up with leading chefs to develop a healthy snack product that is made with cricket flour. The insect-based ingredient is considered to be the next generation of... [More]
Canadian Cricket Snacks - 'Crickstart' Makes Crackers and Bars from Ontario Cricket Farm Insects
SCORE 5.9
This Year and Warm 641 Clicks Pub: Apr 11, 18
Canadian Cricket Snacks
'Crickstart' Makes Crackers and Bars from Ontario Cricket Farm Insects
‘Crickstart’ is a Montreal-based company that is setting itself apart in the snack bar, cracker and smoothie mix categories by making products with insects sourced from an organic... [More]
Cricket Flour-Infused Breads - The Fazer Sirkkaleipä Contains 70 Crickets Per Loaf
SCORE 3.5
Mild 642 Clicks Pub: Nov 26, 17
Cricket Flour-Infused Breads
The Fazer Sirkkaleipä Contains 70 Crickets Per Loaf
Insects are a sustainable form of protein that will likely be used in many more products in the near future, so the Fazer Sirkkaleipä is the latest creation that incorporates them in a discreet... [More]
Mainstream Insect Powders - The President's Choice 100% Cricket Powder is Now Available in Canada
SCORE 4.9
This Year and Average 295 Clicks Pub: Mar 8, 18
Mainstream Insect Powders
The President's Choice 100% Cricket Powder is Now Available in Canada
Insects are an excellent and sustainable form of protein, which has led to the development of the President’s Choice 100% Cricket Powder as a new option for consumers to enjoy. Made and sold... [More]
Cricket-Based Energy Bars - The Swedish Cricket Bar Contains Only Six Ingredients
SCORE 2.5
This Year and Untested 489 Clicks Pub: Feb 28, 18
Cricket-Based Energy Bars
The Swedish Cricket Bar Contains Only Six Ingredients
The Swedish Cricket Bar offers a healthy alternative to competing energy bars on the market, featuring dynamic flavors with only six simple ingredients. Each bar contains 32 crickets, six cacao... [More]
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