The Chirps brand offers a unique product that is growing in popularity, and it comes in the form of chips that are based in crickets.
The brand recently enlisted the design agency Arbiter Creative to create the new packaging for its collection of cricket-based chips, in order to make it appear more contemporary, and so that it better appeals to consumers. The new packaging comes in a brown backdrop with large blocks of color that reveal labeling that describes the bags' contents.
The Chirps collection offers variety of flavors, including a Zesty Herb flavor, a Sea Salt flavor and a BBQ flavor – and claims to have three times the amount of protein that regular tortilla chips contain.
What Makes This Trend Stand Out
- Sustainable Packaging
- Opportunity for disruptive innovation lies in developing eco-friendly and visually appealing packaging solutions for insect-based food products.
- Alternative Protein
- There is potential for disruptive innovation in creating new and innovative flavors and formats for insect-based protein snacks.
- Health and Wellness
- Innovative packaging designs that highlight the nutritional benefits of insect-based chips can tap into the growing health-conscious consumer market.
Sectors Adopting This
- Food Packaging
- The food packaging industry can explore sustainable and eye-catching packaging solutions for emerging insect-based food products.
- Snack Food
- The snack food industry has the opportunity to develop new and unique flavor profiles for alternative protein snacks like cricket chips.
- Health Food
- The health food industry can capitalize on the nutritional benefits of insect-based chips by creating appealing packaging designs that resonate with health-conscious consumers.
