'Crickstart' is a Montreal-based company that is setting itself apart in the snack bar, cracker and smoothie mix categories by making products with insects sourced from an organic cricket farm in Ontario, Canada.
While insects are commonly eaten in many parts of the world, North American consumers have been hesitant to incorporate the sustainable protein source into their diets. However, Crickstart offers tempting product flavors like Cinnamon Cardamom, Lemon Lime and Chili Chocolate, which can easily be enjoyed as pre- or post-workout foods.
Crickstart's non-dairy, gluten-free organic cricket protein powder Smoothie Mix is offered in a Mango Banana Raspberry flavor that can be blended into drinks or used to top yogurt for a boost of essential vitamins, protein and iron, among other benefits for one's health and well-being.
What's Driving This Trend
- Edible Insects as Protein
- There is an opportunity to capitalize on the sustainable protein source of edible insects by creating new and innovative products in the snack and food industry.
- Novelty Flavored Snacks
- Entrepreneurs can explore new and exciting flavors for snacks and food products, such as the ones offered by Crickstart, to appeal to adventurous consumers.
- Alternative Protein Sources
- Businesses can tap into new and alternative sources of protein, such as cricket powder, to create health-conscious products for consumers looking for sustainable and ethical food choices.
Who This Affects Most
- Food Manufacturing
- The food manufacturing industry can incorporate the use of cricket powder to create new products and attract health-conscious and sustainability-focused consumers.
- Sports Nutrition
- There is potential for cricket-based products to become a popular alternative protein source in the sports nutrition industry.
- Organic Farming
- Organic farmers can explore the production of insect-based protein sources to provide a sustainable and eco-friendly option for the food industry.
