Garnishes become the focal point of dishes and beverages
Implications - Rather than simply complementing dishes and beverages, garnishes are being treated as the focal point of such items in both flavor and aesthetics. The use of garnishes as eye-catching centerpieces serves foodie consumers looking for distinct consumption experiences, while also offering the social media-friendly aesthetic that the average consumer is often motivated to purchase.
Workshop Question - How could your brand reframe a traditional aspect of one of its products/services?
Trend Themes
1. Garnish as the Focal Point - Garnishes are being treated as the focal point in both flavor and aesthetics, creating distinct consumption experiences and social media-friendly aesthetics.
2. Aesthetics Over Flavor - Food and beverage creators are now putting a premium on aesthetics over flavor in order to capture the eyes of social media users.
3. Gold Leaf as a Luxury Accompaniment - Gold leaf is being used as a garnish to create a sense of luxury and premium feel in food and beverage items.
Industry Implications
1. Food and Beverage - The food and beverage industry is seeing a trend towards making food visually appealing as well as tasty, with innovative and unique garnishes.
2. Luxury Goods - The use of gold leaf in food and beverage items presents an opportunity for luxury brands to market their products to consumers who value premium experiences.
3. Social Media - With the trend towards aesthetics over flavor, businesses that make visually appealing food and beverage items have an opportunity to create viral content on social media.
5 Featured, 44 Examples:
97,144 Total Clicks
Date Range:
Mar 17 — May 18
Trending:
Warm
Consumer Insight Topics:
