Collaborative Mimicry

Implications - Brands in fashion and beauty industries are colliding in new ways, collaborating on unique forms of mimicry in which one brand mimics the designs and styles of the other. Whether in the form of shoes that mimic lipstick shades or nail polishes that resemble leather, these brand partnerships put a more inventive twist on the idea of collaborations, and cater to consumers seeking one-of-a-kind, novel forms of self-expression.

Workshop Question - Consider how your brand could collaborate with a brand in an adjacent industry.