Category
Fashion
Scaled Restraint
Trend cluster
Category
Collaborative
Mimicry
Fashion and beauty brands collaborate by commemorating their partners.
4.2
Trend score
Trend
What is the Collaborative Mimicry trend?
Collaborative Mimicry: Brands in fashion and beauty industries are colliding in new ways, collaborating on unique forms of mimicry in which one brand mimics the designs and styles of the other. Whether in the form of shoes that mimic lipstick shades or nail polishes that resemble leather, these brand partnerships put a more inventive twist on the idea of collaborations, and cater to consumers seeking one-of-a-kind, novel forms of self-expression.
Trend themes
Themes within the Collaborative Mimicry trend
Three behaviours holding the trend together01
Collaborative Mimicry
Fashion and beauty brands are colliding in new ways, collaborating on unique forms of mimicry in which one brand mimics the designs and styles of the other.
02
Matching Fashion with Beauty
Brands are partner to offer products that provide coordinated fashion and beauty pairings.
03
Vintage-Pop Culture Mashups
Brands collaborate in novel and inventive ways, blending pop culture trends and vintage aesthetics.
Industry implications
What the Collaborative Mimicry trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry can find inspiration and opportunities of unconventional collaborations with other industry players.
For
Beauty
The beauty industry can find innovative ways to branch out and collaborate with other brands outside the industry.
For
Jewelry
The jewelry industry can find ways to partner with other industries to produce coordinated accessories that cater to consumers seeking unique combinations.
Workshop question
Consider how your brand could collaborate with a brand in an adjacent industry.
Trend signals
Trend signals for Collaborative Mimicry
Trend score 4.2 out of 10, from popularity 58%, activity 62%, freshness 8%.
Popularity58%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Collaborative Mimicry trend
5 featured examples from Nov 7, 2017 to May 26, 2018CategoryFashion
Lipstick-Inspired Sneakers
Puma and MAC Joined to Create a Range of Monochrome Sneakers
The collaboration between Puma and MAC demonstrates the potential for innovation at the intersection of the fashion and makeup industries, allowing both brands to tap into each ot…
CategoryFashion
Vintage-Inspired Pastel Sneakers
Reebok and FACE Stockholm Partnered in This Sneaker Collection
Create trendy and unique footwear collections by incorporating colorful pastels and retro-inspired designs.
CategoryFashion
Collaborative Fashion House Cosmetics
Nars' 'Strange Flowers' Collection Was Made with Erdem
The cosmetics industry can explore opportunities for collaboration with fashion houses to create limited-edition collections and tap into new consumer markets.
CategoryFashion
Manicure-Matching Jewelry
Essie and Baublebbar Released a Line of Jewelry and Matching Nail Polish
The beauty and cosmetics industry can capitalize on the trend by creating product lines that combine nail polish and coordinating jewelry, offering consumers a complete package fo…
CategoryFashion
Leather-Like Nail Polish Effects
Essie's Leather Effect Polish Collection Features Fall Shades
Creating new, innovative and unique product lines and developing partnerships for possible future collaborations in the cosmetics industry.
