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Collaborative Mimicry

Fashion and beauty brands collaborate by commemorating their partners

Implications - Brands in fashion and beauty industries are colliding in new ways, collaborating on unique forms of mimicry in which one brand mimics the designs and styles of the other. Whether in the form of shoes that mimic lipstick shades or nail polishes that resemble leather, these brand partnerships put a more inventive twist on the idea of collaborations, and cater to consumers seeking one-of-a-kind, novel forms of self-expression.
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
27,807 Total Clicks
Nov 17 - May 18
This Quarter and Warm
FashionBusiness
Featured Examples
Lipstick-Inspired Sneakers - Puma and MAC Joined to Create a Range of Monochrome Sneakers
SCORE 9.1
This Year and V. Hot 2,438 Clicks Pub: Apr 20, 18
Lipstick-Inspired Sneakers
Puma and MAC Joined to Create a Range of Monochrome Sneakers
Puma and MAC recently collaborated to come up with a selection of sneaker designs, all of which take inspiration from the Canadian makeup brand’s most popular lipstick shades. In order to... [More]
Vintage-Inspired Pastel Sneakers - Reebok and FACE Stockholm Partnered in This Sneaker Collection
SCORE 7.4
This Year and Warm 570 Clicks Pub: Mar 27, 18
Vintage-Inspired Pastel Sneakers
Reebok and FACE Stockholm Partnered in This Sneaker Collection
Those looking to add a pop of color to their wardrobe should look no further than Reebok and FACE Stockholm’s latest collaboration, which boasts five spring-ready colorways. This unique... [More]
Collaborative Fashion House Cosmetics - Nars' 'Strange Flowers' Collection Was Made with Erdem
SCORE 6.3
This Year and Warm 252 Clicks Pub: Apr 13, 18
Collaborative Fashion House Cosmetics
Nars' 'Strange Flowers' Collection Was Made with Erdem
Nars partnered with the fashion house Erdem to release ‘Strange Flowers’—a collaborative makeup line that sits on the intersection of cosmetics and fashion. The 13-piece... [More]
Manicure-Matching Jewelry - Essie and Baublebbar Released a Line of Jewelry and Matching Nail Polish
SCORE 5.9
This Quarter and Warm 511 Clicks Pub: May 26, 18
Manicure-Matching Jewelry
Essie and Baublebbar Released a Line of Jewelry and Matching Nail Polish
The perfect accessory can complete one’s look and in light of this, Essie and BaublebBar joined forces to offer consumers a collection of color coordinated nail polish and earrings. This... [More]
Leather-Like Nail Polish Effects - Essie's Leather Effect Polish Collection Features Fall Shades
SCORE 4
This Year and Average 414 Clicks Pub: Nov 7, 17
Leather-Like Nail Polish Effects
Essie's Leather Effect Polish Collection Features Fall Shades
In a collaboration with the designer Rebecca Minkoff, the brand Essie has created a series of nail polishes that were designed with a highly distinct finish that is similar to leather in appearance.... [More]
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