In a collaboration with the designer Rebecca Minkoff, the brand Essie has created a series of nail polishes that were designed with a highly distinct finish that is similar to leather in appearance.
Minkoff usually enlists the Essie brand to apply its nail polishes to the models the brand uses during fashion shows, and so a collaboration such as this was inevitable. The Leather Effect collection features a series of shades that are often considered "classic" during the fall season -- from cobalt blues and deep reds to pastel purples and silvery black -- and each of the products in the collection has the same "leather effect" once dried.
These Leather Effect nail polishes are ideal for individuals who enjoy experimenting with unique beauty looks.
What's Driving This Trend
- Leather-like Nail Polish
- Developing nail polishes with a unique and distinct leather-like finish for consumers seeking to experiment with unique beauty looks.
- Collaborative Beauty Collections
- Creating collaborative beauty collections with fashion designers to produce unique and marketable cosmetic products.
- Fall Shades Collection
- Using seasonal and classic colors to produce new collections, like a Fall Shades collection, with unique finishes to provide consumers with new and inventive beauty products.
Who This Affects Most
- Beauty & Cosmetics
- Creating new, innovative and unique product lines and developing partnerships for possible future collaborations in the cosmetics industry.
- Fashion
- Creating these innovative products through collaborations with fashion designers will lead to disruptive innovation opportunities in the fashion industry.
- Consumer Goods
- Development of unique and innovative consumer goods that offer consumers new and inventive beauty products.
