Lilac is infused into cosmetic items and ingestible products
Implications - Lilac is emerging as one of the popular florals within the botanical-infusion craze, offering flavor, health and cosmetic-related benefits. The infusion of lilac has the added benefit of creating positive associations in the mind of the consumer, in large part due to its natural sourcing and its already-established aesthetic popularity.
Workshop Question - How can your brand better leverage a single, unique quality your product/service contain?
Trend Themes
1. Botanical Infusion Craze - The popularity of lilac infusion in cosmetic and ingestible products is attributed to the botanical infusion craze that is driving consumer demand for natural and sustainable ingredients.
2. Floral Flavors in Food and Beverage - The emergence of floral flavors in unconventional food and beverage products such as fruity water and snack foods present an opportunity for businesses to create new and exciting flavor profiles for consumers to explore.
3. Concentrated Nutrient Skincare Products - Concentrated skincare products that contain a variety of natural and beneficial ingredients such as moringa extract and fermented lilac cell culture cater to consumers who are looking for products that deliver maximum effectiveness and visible results.
Industry Implications
1. Food and Beverage - Businesses in the food and beverage industry can respond to the growing demand for botanical and floral flavors in innovative products that can be used in everything from beverages to snack foods.
2. Cosmetics and Personal Care - The emergence of lilac infusion in cosmetic and personal care products presents an opportunity for businesses in this industry to cater to consumers who prefer natural and sustainable ingredients in their beauty regimen.
3. Skincare - The emergence of concentrated nutrient skincare products that contain natural and beneficial ingredients presents an opportunity for skincare businesses to offer products that cater to consumers looking for effective solutions to common skin problems.
