'Upruit' Makes Hybrid Cold Brew Beverages Combined with 14 - 37% Fruit Juice

 - Jul 25, 2017
References: drinkupruit & bevnet
While there are numerous coffee hybrids on the market, Upruit is introducing a new alternative with its cold brew beverages—which are fused with juice.

The two varieties currently produced by Upruit include Sparkling Meyer Lemonade Cold-Brew Coffee (which boasts 14% juice) and Sparkling Tart Cherry Cold-Brew Coffee (with a higher content of juice at 37%).

These refreshing alternatives to coffee provide about the same amount of caffeine as a single cup of coffee, yet in an easy-to-carry canned format that can be enjoyed chilled. However, since the hybrid cold brew beverages boast sparkling textures, they are unlikely to replace one's morning coffee ritual. Instead, they are set to compete with other ready-to-drink beverages, such as fruit juices, soda, flavored water and even canned energy drinks.