hot on the heel of its new, IHOP has added two other tasty new menu items: IHOP Splashers and Cold Brew Coffee.
Available from participating locations, the new IHOP Splashers and Cold Brew Coffee give customers a refreshing new option to pair with their meal. The new IHOP Splashers are hand-crafted fruit-flavored beverages severed ice cold and available in three fresh flavors: Wildberry Lemonade, Mango Lemonade, and Blue Raspberry Lemonade. Each of the drinks is made up of a sweet combination of the brand's signature lemonade, plus lemon-lime soda and fruit-flavored syrup. The whole thing is then topped off with fresh blueberries for an extra treat.
On the other hand IHOP’s new Iced Cold Brew Coffee consists of handcrafted ice coffee made from 100% Arabica beans.
Image Credit: IHOP
Why This Trend Is Growing
- Hand-crafted Fruit Drinks
- The trend of hand-crafted fruit drinks offers opportunities for innovative beverage companies to capture the health-conscious market by providing unique flavors and all-natural ingredients.
- Cold Brew Coffee
- The popularity of Cold Brew Coffee creates opportunities for coffee shops and beverage companies to explore new flavors and brewing methods, providing a unique and more accessible alternative to traditional hot coffee.
- Menu Expansion
- IHOP’s expansion of their menu showcases the opportunity for current and future restaurant owners to experiment new concepts, attract more customers, and diversify their revenue streams.
Industries Being Reshaped
- Beverage Industry
- The beverage industry can capitalize on the demand for healthy alternatives by producing hand-crafted fruit drinks made from natural ingredients, offering customers a unique and refreshing experience.
- Coffee Industry
- The expanding popularity of cold brew coffee presents opportunities for coffee shops and manufacturers to develop new and creative blends, providing customers with a diverse range of flavorful and low-acid options.
- Restaurant Industry
- IHOP's recent menu expansion highlights the need for current and future restaurant owners to consistently innovate menus, provide unique dining experiences, and stay competitive in a saturated market.
