Trucks and moving vehicles are often used as locations for pop-ups due to the convenience and portability and L'Occtaine is the latest brand to leverage mobile pop-ups with the introduction of its 'L'Occi Truck.'
The company will stock the truck full of the brand's latest releases, and use the mobile vehicle to attend "buzz-worthy events and festivals" by showcasing "exclusive demonstration rituals" of the brands various fragrances and skincare products. What's more is that the 'L'Occi Truck' will be an embodiment of the brand as the vehicle chosen is a vintage truck that was popular among French farmers.
The truck allows the brand to experiment in locations where L'Occtaine hasn't yet opened locations.
Image Credit: L'Occtaine