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Reparative Cosmetic

Cosmetic products move beyond nourishment to alleviate other consumer pains

Implications - As consumers continue to prioritize health and wellness, product offerings are adapting to meet those growing needs for goods that offer additional functional benefits. Cosmetic brands are taking that into account and offering products that offer heightened reparative qualities that are more in line with consumer health concerns. From lip balms with medicated formulas to those that feature qualities that exfoliate the skin, these products showcase a growing desire for not only functional goods but products that speak to longer-term consumer concerns.

Workshop Question - How can you adapt your products or service offerings to be more in line with long-term consumer goals?

SCORE 4.7

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Activity

Freshness

Megatrends

Patterns

5 Featured, 40 Examples: 60,026 Total Clicks

Date Range: Nov 17 - May 18

Trending: This Year and Mild

Consumer Insight Topics: Fashion Cosmetics

Featured Examples

Electrolyte-Infused Lip Balms - SweatWellth's New Product Helps the Lips to Retain Healthy Fluids

SCORE 6.3

Warm 472 Clicks Pub: Feb 12, 18

Electrolyte-Infused Lip Balms

SweatWellth's New Product Helps the Lips to Retain Healthy Fluids

SweatWellth, a brand that specializes in creating products that are intended for those who pursue active lifestyles, recently launched a unique lip balm that’s infused with electrolytes. As... [More]

Therapeutic Lip Balms - Lip Smacker's 'Kiss Therapy' Range Introduces SPF and Medicated Balm

SCORE 4.1

Average 494 Clicks Pub: Nov 7, 17

Therapeutic Lip Balms

Lip Smacker's 'Kiss Therapy' Range Introduces SPF and Medicated Balm

For years, Lip Smacker has been making a range of hydrating lip balm products packaged in tubes with a focus on fun and sometimes even unconventional flavors—now, it is introducing its all-new... [More]

Exfoliating Lip Oils - Nooni's 'Kiss-Able' Lip Oils Condition and Remove Dead Skin

SCORE 5.1

Warm 498 Clicks Pub: Feb 19, 18

Exfoliating Lip Oils

Nooni's 'Kiss-Able' Lip Oils Condition and Remove Dead Skin

Nooni launched a collection of functional lip oils that provide more than just the comfort of a balm and the shine of a gloss. Each lip oil boasts a base of sunflower seed oil, as well as many... [More]

Ayurvedic Lip Balms - Hurraw!'s Lip Balm Flavors are Based on the Three Constitutions

SCORE 3.5

Mild 468 Clicks Pub: Jan 27, 18

Ayurvedic Lip Balms

Hurraw!'s Lip Balm Flavors are Based on the Three Constitutions

Many lip balm flavors are purely developed to be interesting, while other combinations deliver functional benefits or suit specific routines. Hurraw! Balm’s trio of ‘Dosha’ lip... [More]

Reparative Coconut Lip Salves - KVossNYC's Lip Balm Products are Packaged in Small Glass Pots

SCORE 2.8

Mild 141 Clicks Pub: Feb 8, 18

Reparative Coconut Lip Salves

KVossNYC's Lip Balm Products are Packaged in Small Glass Pots

The majority of lip balm products on the market may be inexpensively packaged in plastic tubes, but brands like KVossNYC provide an alternative solution with small glass pots. The brand’s... [More]