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Connected Holiday

Brands tap into online platforms and apps for seasonal marketing tactics

Implications - Moving away from largescale holiday activations, brands are turning to apps and online platforms to create more approachable connections with their consumers. Utilizing chatbots, AR/VR and platforms like Snapchat to not only celebrate seasonal celebrations but market seasonal items as well, brands are taking the less is more approach to communicate with consumers through platforms they can identify with. These connected marketing strategies showcase how brands are adapting their efforts to be more in line with consumer lifestyle habits especially when it comes to day-to-day tech usage.
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
20,052 Total Clicks
Nov 17 - May 18
Fresh and Mild
Marketing
Featured Examples
Festive Christmas Chatbots - Marks & Spencer Created a Chatbot on Facebook Messenger for the Season
SCORE 7.3
This Year and Warm 350 Clicks Pub: Dec 3, 17
Festive Christmas Chatbots
Marks & Spencer Created a Chatbot on Facebook Messenger for the Season
To inspire ease and joy in the lives of consumers this holiday season, Marks & Spencer launched a chatbot on Facebook Messenger called the ‘Christmas Concierge.’ With the bot,... [More]
Holiday AR Ads - Alibaba and Coca-cola are Bringing Cute Characters to Life with Alipay and AR
SCORE 5.8
This Year and Warm 524 Clicks Pub: Feb 2, 18
Holiday AR Ads
Alibaba and Coca-cola are Bringing Cute Characters to Life with Alipay and AR
Alibaba and Coca-Cola have partnered to blend folk art with AR and mobile payments. This partnership will see a set of adorably cute AR Chinese New Year characters greet Alipay users through all... [More]
Festive Karaoke Selfie Lenses - Sainsbury's Created a Singing Brussels Sprout Lens on Snapchat
SCORE 4.3
This Year and Average 144 Clicks Pub: Dec 4, 17
Festive Karaoke Selfie Lenses
Sainsbury's Created a Singing Brussels Sprout Lens on Snapchat
To go along with its sing-along #everybitofChristmas advertisement (which features a Brussels sprout that guides viewers through the words of the song), Sainsbury’s created a lens on Snapchat... [More]
LEGO Gift-Giving Chatbots - LEGO's 'Ralph' Chatbot for Messenger Helps with Christmas Shopping
SCORE 3.2
This Year and Mild 150 Clicks Pub: Nov 24, 17
LEGO Gift-Giving Chatbots
LEGO's 'Ralph' Chatbot for Messenger Helps with Christmas Shopping
No matter how close one is with another person, it can sometimes still be quite a challenge to find the perfect gift—but this year, LEGO hopes to remedy this with Ralph, a chatbot for Messenger.... [More]
Festive Donut-Glazing Videos - Krispy Kreme's 'Happy Holiglazer' is an Alternative Yule Log Video
SCORE 2.9
This Year and Mild 39 Clicks Pub: Dec 26, 17
Festive Donut-Glazing Videos
Krispy Kreme's 'Happy Holiglazer' is an Alternative Yule Log Video
In place of releasing a branded yule log video, Krispy Kreme released the ‘Happy Holiglazer’ for Christmas. Although most yule log videos feature looping footage of a crackling... [More]
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