In place of releasing a branded yule log video, Krispy Kreme released the 'Happy Holiglazer' for Christmas.
Although most yule log videos feature looping footage of a crackling fireplace, this special two-hour video from the donut chain was created to feature a conveyor belt, donuts and a waterfall of glaze that drips from above to coat them. The relaxing video is set to instrumental Christmas music and offers a fun way to fill a screen with something to watch for more than an hour.
As an alternative to the plain yule log video that loops, several brands have released branded versions. Like Krispy Kreme, Old Spice put its own spin on the concept with its 'Ye Olde Exploding Yule Log.'
Key Themes Behind This Trend
- Branded Yule Log Videos
- Brands offering an alternative to traditional yule log videos with branded versions presents an opportunity for further creative marketing approaches.
- Relaxation and Sensory Marketing Videos
- The release of videos like the 'Happy Holiglazer' suggests a growing trend of using relaxation and sensory tactics to market products, which could be useful in industries such as hospitality and personal care.
- Immersive Digital Experiences
- With the growing popularity of experiential marketing, there is an opportunity for brands to create immersive digital experiences that engage consumers in unique and creative ways.
Where This Applies
- Food and Beverage
- The food and beverage industry can take advantage of trends in branded videos and immersive digital experiences to create innovative and creative marketing campaigns.
- Entertainment and Media
- The entertainment and media industry can incorporate relaxation and sensory tactics into their offerings to provide new experiences for audiences and engage with them in unique ways.
- Personal Care
- The personal care industry can use trends in relaxation and sensory marketing to create new branding campaigns and enhance customer experiences.
