LEGO's 'Ralph' Chatbot for Messenger Helps with Christmas Shopping

No matter how close one is with another person, it can sometimes still be quite a challenge to find the perfect gift—but this year, LEGO hopes to remedy this with Ralph, a chatbot for Messenger.

On Messenger, Facebook users can now initiate a chat with Ralph in order to get some help in sorting out a great Christmas gift. The giftbot asks questions about the age of the builder and their interests. As well as providing helpful suggestions, Ralph also engages Facebook Messenger users with fun GIFs and provides a code that can be used for free shipping with a purchase.

The Ralph chatbot for Facebook Messenger has been launched for the holiday season as part of LEGO's 'Shake Up Imagination' campaign in the United States and the 'Give The Gift of Imagination' campaign in Europe.