For the Christmas season, Sainsbury's released a fun sing-along #everybitofChristmas ad starring real store employees and customers. The Christmas ad was developed as a tie-in to the brand's Living Well campaign, which has been ongoing since the start of the year. In this theme, the ad aims to capture all of the moments of the holiday season, including what Sainsbury's describes as "the silly bits, the annoying bits, the tasty bits, the snoozy bits, the exciting bits, the cheesy and embarrassing bits."
#everybitofChristmas features an original song, plus a few surprises, such as a few shots of Kermit the Frog and actor Ricky Tomlinson.
Alongside its official Christmas advert for 2017, Sainsbury's also released a karaoke sing-along for anyone to follow along with from home.
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