For the Christmas season, Sainsbury's released a fun sing-along #everybitofChristmas ad starring real store employees and customers. The Christmas ad was developed as a tie-in to the brand's Living Well campaign, which has been ongoing since the start of the year. In this theme, the ad aims to capture all of the moments of the holiday season, including what Sainsbury's describes as "the silly bits, the annoying bits, the tasty bits, the snoozy bits, the exciting bits, the cheesy and embarrassing bits."
#everybitofChristmas features an original song, plus a few surprises, such as a few shots of Kermit the Frog and actor Ricky Tomlinson.
Alongside its official Christmas advert for 2017, Sainsbury's also released a karaoke sing-along for anyone to follow along with from home.
What's Driving This Trend
- Authentic Sing-along Ads
- Opportunity for brands to create engaging and relatable advertisements featuring real employees and customers singing along.
- Living Well Campaigns
- Expansion of campaigns that promote a holistic approach to well-being, incorporating various aspects of life including holidays and celebrations.
- Karaoke Sing-along Experiences
- Creation of interactive experiences that allow consumers to participate in karaoke sing-alongs from the comfort of their homes.
Who This Affects Most
- Retail
- Retailers can utilize authentic sing-along ads to create a stronger connection with customers and showcase their festive offerings.
- Entertainment
- Entertainment industry can explore opportunities to incorporate karaoke sing-along experiences into their products or platforms to enhance user engagement.
- Advertising
- Advertising agencies can innovate by developing creative campaigns that capture authentic moments and emotions of the holiday season.
