To go along with its sing-along #everybitofChristmas advertisement (which features a Brussels sprout that guides viewers through the words of the song), Sainsbury's created a lens on Snapchat that turned users into bright green Brussels sprouts.
For one day only, the limited-time 'Sing Sprout' karaoke Snapchat lens gave people the chance to see their heads turned into giant green sprouts and sing along to the supermarket chain's 'Every Bit of Christmas' track.
After being transformed into a #SingSprout, Snapchat users had the chance to share their special moment to give their friends and family a good laugh this holiday season. Sainsbury's notes that it specifically created the #SingSprout to "bring people together" over Christmas, no matter what the holiday means to them.
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