To go along with its sing-along #everybitofChristmas advertisement (which features a Brussels sprout that guides viewers through the words of the song), Sainsbury's created a lens on Snapchat that turned users into bright green Brussels sprouts.
For one day only, the limited-time 'Sing Sprout' karaoke Snapchat lens gave people the chance to see their heads turned into giant green sprouts and sing along to the supermarket chain's 'Every Bit of Christmas' track.
After being transformed into a #SingSprout, Snapchat users had the chance to share their special moment to give their friends and family a good laugh this holiday season. Sainsbury's notes that it specifically created the #SingSprout to "bring people together" over Christmas, no matter what the holiday means to them.
Why This Trend Is Growing
- Holiday-themed Social Media Filters
- Creating holiday-themed social media filters for users to engage and share with friends/family creates opportunity for business to engage with consumers on a more personal level
- Interactive Advertising Campaigns
- Interactive and engaging advertising campaigns that utilize social media platforms can increase brand awareness and create positive associations for consumers
- Branded Augmented Reality Experiences
- Brands can create branded augmented reality experiences that are humorous and shareable with friends and family, increasing brand engagement and social media shares
Industries Being Reshaped
- Retail
- Retail companies can create holiday-themed social media filters to engage with consumers and encourage them to share their experiences with friends and family
- Advertising
- Advertising agencies can create interactive and engaging campaigns that utilize social media platforms and augmented reality to increase brand awareness and positive brand association
- Social Media Technology
- Social media technology companies can develop innovative features and tools that allow brands to create unique and engaging augmented reality experiences for their consumers
