Simon Launched a 'Digital Concierge' to Inform Mall Shoppers
Laura McQuarrie — September 27, 2017 — Tech
Those who visit any Simon Mall, Mills center or Premium Outlet in North America now have the chance to consult a Digital Concierge chatbot that offers a wealth of information. Just like an employee who is stationed at a mall's information kiosk, the chatbot on Facebook Messenger is capable of sharing information on everything from hours of operation and daily promotions to on-site amenities.
The smart concierge bot is especially useful in the sense that consumers may converse with it as per usual, and even ask questions like: "What is the Michael Kors at Gloucester Premium Outlets next to?" or "Are the valet parking lots near Neiman Marcus all taken up?"
As well as enhancing a shopping experience by answering questions, Simon's Digital Concierge may also be used to provide personalized recommendations and tailored lifestyle content from the 'Simon SAID' publication.
The smart concierge bot is especially useful in the sense that consumers may converse with it as per usual, and even ask questions like: "What is the Michael Kors at Gloucester Premium Outlets next to?" or "Are the valet parking lots near Neiman Marcus all taken up?"
As well as enhancing a shopping experience by answering questions, Simon's Digital Concierge may also be used to provide personalized recommendations and tailored lifestyle content from the 'Simon SAID' publication.
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