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Simon Launched a 'Digital Concierge' to Inform Mall Shoppers

 - Sep 27, 2017
References: makesnaps & psfk
Those who visit any Simon Mall, Mills center or Premium Outlet in North America now have the chance to consult a Digital Concierge chatbot that offers a wealth of information. Just like an employee who is stationed at a mall's information kiosk, the chatbot on Facebook Messenger is capable of sharing information on everything from hours of operation and daily promotions to on-site amenities.

The smart concierge bot is especially useful in the sense that consumers may converse with it as per usual, and even ask questions like: "What is the Michael Kors at Gloucester Premium Outlets next to?" or "Are the valet parking lots near Neiman Marcus all taken up?"

As well as enhancing a shopping experience by answering questions, Simon's Digital Concierge may also be used to provide personalized recommendations and tailored lifestyle content from the 'Simon SAID' publication.