Chinese New Year is coming up in February and has inspired The Remade and K.YEE to come together and create the ultimate festive Nike Air Uptempo shoes. The unique shoe design celebrates the Chinese New Year festivities with its bold colors of red and gold. There is a golden "CN¥" imprinted on the medial and lateral sides of the unique pair of shoes that creatively replaces the "Y" with the "¥" symbol to represent the Chinese currency.
These festive Nike Air Uptempos are constructed out of first-rate leather from Italy and a unique material that enables the "CN¥" to alter in colors of gold when exposed to different thermal temperatures. Behind the shoe, a symbol of China's "Five Star" can be found as an homage to its nation.
What's Driving This Trend
- Festive Sneakers
- Opportunity to create unique and limited edition shoes to celebrate cultural events.
- Currency Symbol Merchandise
- Opportunity to incorporate currency symbols creatively into branded merchandise.
- Thermo-chromatic Technology
- Opportunity to incorporate materials that change colors when exposed to thermal temperatures into fashion products.
Who This Affects Most
- Fashion and Apparel
- These trends can be applied to footwear, clothing, and accessory markets.
- Tourism
- Businesses catering to tourists can tap into cultural events and trends to create unique products.
- Retail and Merchandising
- Retailers can capitalize on cultural trends and events to create exclusive shopping experiences.
