Hotels.com Letting People Adopt Forgotten, But Fun Pool Floats
Laura McQuarrie — October 7, 2017 — Marketing
References: press.hotels & telegraph
Over the past few years, fun pool floats have become the must-have summer accessory, with celebrities and influencers alike posing with inflatables that resemble everything from oversized pizza slices to unicorns. To acknowledge the fact that many vacationers purchase pool inflatables and then abandon them at the end of their trip, Hotels.com established the 'Inflatable Sanctuary.' With the Inflatable Sanctuary set up at the Hipotels Gran Playa de Palma, over the next three months guests now have the chance to "adopt" pool toys and give them "a new lease of life" by taking them home.
With the Inflatable Sanctuary service, donuts, crocodiles and flamingo floatation toys that have been previously discarded by holiday-goers are effectively transformed into memorable keepsakes.
A poll conducted by Hotels.com reveals that inflatables are the most commonly left behind items on holidays, right after sun creams.
With the Inflatable Sanctuary service, donuts, crocodiles and flamingo floatation toys that have been previously discarded by holiday-goers are effectively transformed into memorable keepsakes.
A poll conducted by Hotels.com reveals that inflatables are the most commonly left behind items on holidays, right after sun creams.
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