Rather than just creating a bar for Fashion Forward Dubai event attendees to line up and order from, Pepsi created the Pepsi Bot-tler Facebook Messenger chatbot.
Event attendees were able to either scan the Pepsi Messenger code on stands and banners at the event or search for the Pepsi Bot-tler within Facebook Messenger to get started. As a result, the chatbot offered options like the Pepsi Pimms, Pepsi Fizz or the Frozen Ground, which could be ordered in a conversational chat with the bot. After placing and confirming their order, event attendees were notified when their drink had been prepared.
While the bot was expressly created for the purpose of this event, the Pepsi Bot-tler could serve to inspire many food- and drink-ordering systems that are looking to increase engagement and efficiency.
What's Driving This Trend
- Conversational Chatbots
- Creating conversational chatbots for ordering food and drink at events or restaurants.
- Integrated Scanning Systems
- Designing integrated scanning systems for quick and easy customer orders using chatbots and QR codes.
- Predictive Ordering
- Developing predictive ordering systems using chatbots and customer data to improve customer experience and loyalty.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can innovative by using chatbots and scanning systems to streamline customer orders and increase efficiency.
- Hospitality
- The hospitality industry can benefit from creating conversational chatbots to enhance guest experiences and provide efficient services.
- Retail
- Retail industry can adopt mobile scanning technologies and chatbots to simplify and improve customer transactions and shopping experience.
