Category
Lifestyle
Assisted Choices
Trend cluster
Category
Delivery
Duo
Traditional pizza deliveries are transformed with unique collaborations.
3.0
Trend score
Trend
What is the Delivery Duo trend?
Delivery Duo: The convenient yet mundane concept of pizza delivery is being elevated with collaborations that allow two parties to revamp the process of at-home deliveries, while simultaneously marketing their brands effectively. These partnerships come with the marked shift in consumer preference for novelty and experiential consumption, over convenience alone.
Trend themes
Themes within the Delivery Duo trend
Three behaviours holding the trend together01
Collaborative delivery promotions
Collaborative promotions between delivery services and food brands can elevate the mundane concept of delivery, attract new customers, and increase customer involvement.
02
Autonomous delivery vehicles
Self-driving delivery vehicles offer the food and beverage industry an opportunity to better understand the last 50 feet of delivery and improve interactions with customers.
03
Cross-country food deliveries
Food delivery services that offer unique, cross-country delivery options allow customers to taste authentic food from different regions, and could potentially attract new customers and increase brand awareness.
Industry implications
What the Delivery Duo trend means for industry
Where the trend changes the playbookFor
Food Delivery Services
Food delivery companies can collaborate with food brands for promotional activities, test autonomous delivery, and expand delivery options to new regions.
For
Automotive
Automakers have an opportunity to test autonomous delivery vehicles and better understand last-mile logistics, as well as potentially collaborate with food delivery services.
For
Beverage
Beverage brands can partner with food delivery services to offer delivery of their products along with food, potentially increasing sales and customer loyalty.
Workshop question
Consider a company your brand could partner with to offer a unique combined product/service?
Trend signals
Trend signals for Delivery Duo
Trend score 3.0 out of 10, from popularity 44%, activity 39%, freshness 8%.
Popularity44%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Delivery Duo trend
4 featured examples from May 25, 2017 to May 13, 2018CategoryMarketing
Cross-Country Pizza Deliveries
JetBlue's 'Pie in the Sky' Delivers Authentic NYC Pizza to LA
The food delivery industry is ripe for innovation and disruption as technology offers new options for quicker and more efficient delivery, particularly over longer distances.
CategoryLifestyle
Pizza Brand Beer Deliveries
Pizza Hut Will Now Deliver a Six-Pack of Beer with Its Pizzas
Disruptive innovation opportunity: Adopt automated delivery systems using drones or robots to increase efficiency and expand delivery capabilities.
CategoryTech
Celebratory Pizza Delivery Promotions
This UberEATS Promotion Allowed Torontoians to Get Free Kits
Opportunity for restaurants to partner with food delivery services and offer limited-time promotions to increase customer engagement.
CategoryLifestyle
Autonomous Pizza Delivery Vehicles
Ford and Domino's are Deploying Self-Driving Delivery Cars
The food delivery industry can explore the integration of autonomous vehicles for efficient and reliable delivery services.
