Data informs better and more consistent pet care
Implications - The use of data in informing pet care enhances consumers' ability to ensure their pets remain healthy and safe. Whether it's data-fueled pet food or behavioural monitoring informed by pet owner-collected data, these personalized systems cater to consumers seeking to establish some autonomy in the process of caring for their pets beyond their basic needs.
Workshop Question - How could your brand better harness the data it gathers?
Trend Themes
1. Data-fueled Pet Care - The use of data in pet care enhances consumers’ ability to ensure their pets remain healthy and safe.
2. Pet Data Monitoring - Wearable technology or home systems that track pet behavior and movement are becoming popular solutions to help owners track their pets' activity and reduce stress.
3. Pet Care Chatbots - AI-powered chatbots are becoming popular tools in the pet industry, allowing customers to receive personalized information about nutrition, exercise, and more.
Industry Implications
1. Pet Tech - The pet technology industry is growing rapidly, fueled by innovations in wearable devices, smart collars, and home systems that monitor pet behavior and activity.
2. Pet Health and Nutrition - The pet health and nutrition industry is seeing increased demand for data-driven products that provide greater transparency and customization for pet owners.
3. AI and Chatbot Services - The use of AI-powered chatbots is transforming the customer service industry, allowing companies to provide personalized information and assistance to customers in real time.
