Category
Lifestyle
Assisted Choices
4.4
Trend score
Trend
What is the Data-Fueled Pet trend?
Data-Fueled Pet: The use of data in informing pet care enhances consumers' ability to ensure their pets remain healthy and safe. Whether it's data-fueled pet food or behavioural monitoring informed by pet owner-collected data, these personalized systems cater to consumers seeking to establish some autonomy in the process of caring for their pets beyond their basic needs.
Trend themes
Themes within the Data-Fueled Pet trend
Three behaviours holding the trend together01
Data-Fueled Pet Care
The use of data in pet care enhances consumers’ ability to ensure their pets remain healthy and safe.
02
Pet Data Monitoring
Wearable technology or home systems that track pet behavior and movement are becoming popular solutions to help owners track their pets' activity and reduce stress.
03
Pet Care Chatbots
AI-powered chatbots are becoming popular tools in the pet industry, allowing customers to receive personalized information about nutrition, exercise, and more.
Industry implications
What the Data-Fueled Pet trend means for industry
Where the trend changes the playbookFor
Pet Tech
The pet technology industry is growing rapidly, fueled by innovations in wearable devices, smart collars, and home systems that monitor pet behavior and activity.
For
Pet Health and Nutrition
The pet health and nutrition industry is seeing increased demand for data-driven products that provide greater transparency and customization for pet owners.
For
AI and Chatbot Services
The use of AI-powered chatbots is transforming the customer service industry, allowing companies to provide personalized information and assistance to customers in real time.
Workshop question
How could your brand better harness the data it gathers?
Trend signals
Trend signals for Data-Fueled Pet
Trend score 4.4 out of 10, from popularity 71%, activity 52%, freshness 8%.
Popularity71%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Data-Fueled Pet trend
5 featured examples from Sep 14, 2016 to May 8, 2018CategoryLifestyle
Pet-Monitoring Home Systems
Felcana Works to Ensure the Mental and Physical Health of Pets
Felcana's home system aligns with the pet technology industry, offering innovative solutions for monitoring pets' well-being.
CategoryLifestyle
Data-Centric Pet Food
PureLUXE Pet Foods Connects Pet Owners to Detailed Formula Information
Incorporating data-centric approach to pet food production and packaging, with emphasis on ingredient transparency.
CategoryLifestyle
Dog-Tracking Collars
The Link AKC Smart Collar Keeps Dogs from Getting Lost
Opportunity for innovation in the pet tech industry by developing advanced wearable devices for pets, catering to the increasing demand for pet tracking and monitoring solutions.
CategoryTech
Tailored Pet Care Chatbots
Perfect Fit's Bot Creates a 'Perfect Fit Plus Programme' for Pets
Develop chatbots to offer pet care guidance and personalized experiences for improved pet health.
CategoryTech
Pet Stress-Reduction Apps
The DogLogBook App Helps You Monitor and Mitigate Pet Stress
Pet insurance companies can integrate data from health tracking apps to tailor insurance plans and help pet owners prevent or manage health risks.
