Data-Fueled Pet

Data informs better and more consistent pet care

Implications - The use of data in informing pet care enhances consumers' ability to ensure their pets remain healthy and safe. Whether it's data-fueled pet food or behavioural monitoring informed by pet owner-collected data, these personalized systems cater to consumers seeking to establish some autonomy in the process of caring for their pets beyond their basic needs.

Workshop Question - How could your brand better harness the data it gathers?
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
57,568 Total Clicks
Sep 16 - May 18
This Year and Warm
TechBusinessLifestylePets
Featured Examples
Pet-Monitoring Home Systems - Felcana Works to Ensure the Mental and Physical Health of Pets
SCORE 6.4
Warm 1,640 Clicks Pub: Nov 15, 16
Pet-Monitoring Home Systems
Felcana Works to Ensure the Mental and Physical Health of Pets
Felcana is a home system that pet owners are able to easily integrate in order to track the behavioral habits of their animals. The home system comes in the form of an integrated collar, a... [More]
Data-Centric Pet Food - PureLUXE Pet Foods Connects Pet Owners to Detailed Formula Information
SCORE 7.8
This Year and Hot 609 Clicks Pub: May 8, 18
Data-Centric Pet Food
PureLUXE Pet Foods Connects Pet Owners to Detailed Formula Information
As much as ingredient transparency is of importance to the modern consumer, many conscious shoppers are looking to discover more about a product beyond basic labels—PureLUXE Pet Foods is setting... [More]
Dog-Tracking Collars - The Link AKC Smart Collar Keeps Dogs from Getting Lost
SCORE 6.4
Warm 2,757 Clicks Pub: Sep 28, 16
Dog-Tracking Collars
The Link AKC Smart Collar Keeps Dogs from Getting Lost
Link AKC is a tech company that makes gadgets not for humans, but for dogs. The company’s smart collar is a wearable that dogs are already used to donning, and it helps dog owners to keep... [More]
Tailored Pet Care Chatbots - Perfect Fit's Bot Creates a 'Perfect Fit Plus Programme' for Pets
SCORE 5.3
This Year and Warm 488 Clicks Pub: Feb 9, 18
Tailored Pet Care Chatbots
Perfect Fit's Bot Creates a 'Perfect Fit Plus Programme' for Pets
Mars’ pet care brand Perfect Fit recently launched an all-new Facebook Messenger chatbot that connects doting pet parents to a tailored ‘Perfect Fit Plus Programme’ for their pet.... [More]
Pet Stress-Reduction Apps - The DogLogBook App Helps You Monitor and Mitigate Pet Stress
SCORE 1.6
Untested 128 Clicks Pub: Sep 14, 16
Pet Stress-Reduction Apps
The DogLogBook App Helps You Monitor and Mitigate Pet Stress
DogLogBook is a new smartphone app, devised by a team of researchers working out of the University of Sydney, that is designed to help dog owners reduce and even eliminate pet stress by keeping them... [More]
Quantcast