Spirited Banquet

Alcohol brands expand into the realm of lifestyle aspiration with intimate dining

Implications - Narrative dining events are being designed to help consumers imagine the brand's offering as having a place in their own lives through hands-on product education in an imaginative setting. In addition to highlighting the new role of brand's as cultural gatekeepers and educators, this progression speaks to the consumer interest in "insider" experiences that invite them to feel part of the lifestyle branding of a product.
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
135,443 Total Clicks
Dec 16 - May 18
This Year and Warm
Featured Examples
Secret Dining Events - Patrón Secret Dining Created a Special Cocktail-Paired Menu in London
SCORE 7.5
Warm 2,598 Clicks Pub: Mar 25, 17
Secret Dining Events
Patrón Secret Dining Created a Special Cocktail-Paired Menu in London
The Patrón Secret Dining Society is a global program that recently made its first-ever stop in London to offer an exclusive cocktail-paired menu to a small group of diners. For this event in... [More]
Heritage Vodka Parisian Picnics - The Grey Goose Sunset Soiree 2017 Series Kicked Off in Toronto
SCORE 7
Warm 2,431 Clicks Pub: Jun 19, 17
Heritage Vodka Parisian Picnics
The Grey Goose Sunset Soiree 2017 Series Kicked Off in Toronto
In order to create the ultimate Parisian-inspired experience for the brand’s annual Sunset Soiree event series, Grey Goose Canada partnered with renowned Franco-American chef Justin Kent, who... [More]
Theatrical Dinner Events - 'The Glenfiddich Burns Night Experiment' Challenges Traditions
SCORE 5.5
This Year and Warm 288 Clicks Pub: Jan 23, 18
Theatrical Dinner Events
'The Glenfiddich Burns Night Experiment' Challenges Traditions
Burns Supper or Burns Night celebrations are annually held on January 25th—also known as Robert Burns Day, the birthday of poet Robert Burns. This year, single malt scotch whisky brand Glenfiddich... [More]
Celebratory Heritage Banquets - Staropramen's Spirit of Prague Event Takes Diners Back to the 90s
SCORE 4.8
This Year and Average 489 Clicks Pub: Mar 3, 18
Celebratory Heritage Banquets
Staropramen's Spirit of Prague Event Takes Diners Back to the 90s
Czech beer brand Staropramen will soon be hosting ‘The Spirit of Prague Banquet,’ which is set to unfold as an immersive dining event that transports diners back to the 90s. At the event... [More]
Black Christmas Dinners - Kraken Launched a Dark Festive Feast to Pair with Its Iconic Black Rum
SCORE 2
Untested 474 Clicks Pub: Dec 9, 16
Black Christmas Dinners
Kraken Launched a Dark Festive Feast to Pair with Its Iconic Black Rum
For the holiday season this year, Kraken launched a ‘Black Christmas’ dinner event in London, England to complement its black rum. In keeping with the distinctive color of its Black... [More]
Quantcast