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Spirited Banquet

Alcohol brands expand into the realm of lifestyle aspiration with intimate dining

Implications - Narrative dining events are being designed to help consumers imagine the brand's offering as having a place in their own lives through hands-on product education in an imaginative setting. In addition to highlighting the new role of brand's as cultural gatekeepers and educators, this progression speaks to the consumer interest in "insider" experiences that invite them to feel part of the lifestyle branding of a product.
Workshop Question - What kinds of insider experiences can you offer hopeful customers in order to help them imagine themselves as being one with a product's lifestyle branding?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
190,020 Total Clicks
Date Range:
Dec 16 — May 18
Trending:
Warm

Featured Examples

Secret Dining Events
Secret Dining Events
Patrón Secret Dining Created a Special Cocktail-Paired Menu in London
The Patrón Secret Dining Society is a global program that recently made its first-ever stop in London to offer an exclusive cocktail-paired menu to a small group of diners. For this event in... MORE
Heritage Vodka Parisian Picnics
Heritage Vodka Parisian Picnics
The Grey Goose Sunset Soiree 2017 Series Kicked Off in Toronto
In order to create the ultimate Parisian-inspired experience for the brand’s annual Sunset Soiree event series, Grey Goose Canada partnered with renowned Franco-American chef Justin Kent, who... MORE
Theatrical Dinner Events
Theatrical Dinner Events
'The Glenfiddich Burns Night Experiment' Challenges Traditions
Burns Supper or Burns Night celebrations are annually held on January 25th—also known as Robert Burns Day, the birthday of poet Robert Burns. This year, single malt scotch whisky brand Glenfiddich... MORE
Gin Foraging Vacations
Gin Foraging Vacations
Palé Hall's Botanical Foraging Experience is a Tour Through Gin Foraging
Luxury hotel, Palé Hall, is offering guests a unique adventure in its gin botanical foraging experience. The gorgeous hotel is located in northern Wales and is listed as a Grade II Victorian hotel... MORE
Celebratory Heritage Banquets
Celebratory Heritage Banquets
Staropramen's Spirit of Prague Event Takes Diners Back to the 90s
Czech beer brand Staropramen will soon be hosting ‘The Spirit of Prague Banquet,’ which is set to unfold as an immersive dining event that transports diners back to the 90s. At the event... MORE
Black Christmas Dinners
Black Christmas Dinners
Kraken Launched a Dark Festive Feast to Pair with Its Iconic Black Rum
For the holiday season this year, Kraken launched a ‘Black Christmas’ dinner event in London, England to complement its black rum. In keeping with the distinctive color of its Black... MORE

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Historic Scottish Gin Tours
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Spicy Singaporean Crab
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Sea Creature Kitchenware
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