Alcohol brands expand into the realm of lifestyle aspiration with intimate dining
Implications - Narrative dining events are being designed to help consumers imagine the brand's offering as having a place in their own lives through hands-on product education in an imaginative setting. In addition to highlighting the new role of brand's as cultural gatekeepers and educators, this progression speaks to the consumer interest in "insider" experiences that invite them to feel part of the lifestyle branding of a product.
Workshop Question - What kinds of insider experiences can you offer hopeful customers in order to help them imagine themselves as being one with a product's lifestyle branding?
Trend Themes
1. Narrative Dining Events - Brands are hosting narrative dining events to offer hands-on product education in an imaginative setting in order to create insider experiences that invite consumers to feel part of the lifestyle branding of a product.
2. Heritage and Culinary Experiences - Brands are creating heritage and culinary experiences through collaborations with chefs and local experts, offering unique dining experiences paired with exclusive cocktails or beverages.
3. Gin and Alcohol Foraging Experiences - Luxury hotels and brands are offering gin and alcohol foraging experiences to provide guests with unique outdoor adventures that also incorporate the creation and enjoyment of exclusive cocktails or drinks.
Industry Implications
1. Hospitality - Hotels and luxury brands can offer unique culinary and alcohol experiences that incorporate the creation of exclusive cocktails and foods through collaborations with celebrated chefs and local experts.
2. Alcohol - Alcohol brands can create immersive dining and drinking experiences that offer hands-on product education and immersive storytelling tailored towards a consumer's lifestyle and interests.
3. Tourism - Tourism brands can provide guests with unique outdoor gin and alcohol foraging experiences that incorporate a sense of adventure and exclusivity, offering one-of-a-kind travel experiences amidst the beauty of nature.
6 Featured, 51 Examples:
248,569 Total Clicks
Date Range:
Dec 16 — May 18
Trending:
Warm
Consumer Insight Topics:
