The BACARDI Gran Reserva Maestro de Ron is Upscaled for a New Market Segment

 - Nov 7, 2015
References: bacardi & manofmany
BACARDI rum is traditionally the more cost-effective option for those who are looking to craft a simple rum and coke, but BACARDI Gran Reserva Maestro de Ron is designed as an upscale option for consumers who are craving a touch of luxury as a treat.

The double-aged process behind the BACARDI Gran Reserva Maestro de Ron instantly gives the liquor a more refined taste and finish that makes it ideal for cocktails that call for a high-quality white rum.

The BACARDI Gran Reserva Maestro de Ron is aged for three months prior to bottling in oak barrels. This dedication to providing consumers with an upscale option is helping to expand the brand to be more lifestyle-accommodating for consumers looking to have multiple experiences from a single brand.