Buffalo Wild Wings's Blazin' rewards program enables video game connoisseurs to accrue points prior to the release of Call of Duty: WWII, through dining in-restaurant.
Through the partnership, Wild Wings diners can gain points through ordering various menu items. Points are tracked through a companion app, eventually resulting in rewards of downloadable codes, which, when redeemed, can be applied to the Call of Duty game.
This interesting partnership demonstrates Wild Wings, a brand typically associated with sports, extending its marketing to appeal to a different demographic. By tapping into the gaming industry, Wild Wings can engage with a more digitally connected group of people, who are more accustomed to using mobile apps and codes. This partnership also serves as a means of connecting and building a community and physical meeting spot, as appose to meeting online.