Alongside the Super Bowl, Animal Planet runs The Puppy Bowl as an annual television program that mimics a game played with puppies instead of professional football players—this year, The Puppy Bowl now has its own official coffee for charity.
The Puppy Bowl Blend x Animal Planet was created in collaboration with Grounds & Hounds Coffee Co. as one where "every pound saves a hound." 30% of all proceeds from this blend will be donated to support the process of getting shelter pets into foster homes.
The fair trade medium roast coffee itself is made with a blend of beans from Guatemala and Papua New Guinea and is said to have notes of molasses, ripe red berries, milk chocolate and toasted vanilla. As an added incentive to inspire sales of the Puppy Bowl Blend x Animal Planet, Grounds & Hounds Coffee Co. is also offering an official Puppy Bowl bandana with every order.