For Feburary 9th, a date that's otherwise known as National Pizza Day, an UberEATS promotion was created in collaboration with Delissio Rustico so that consumers in Toronto could get delectable meal kits delivered right to their doors.
With the UberEATS promotion running from 6PM until 9PM, those who wanted to get their hands on one of Delissio Rustico's Margarita pizzas (along with mini containers of Haägen-Dazs' Salted Caramel gelato, and two Perrier Slim Cans) had to act in a timely fashion. To access the UberEATS promotion, app users simply needed to enter the code "RUSTICOPIZZANIGHT" before checking out.
By offering consumers free pizza for such a limited time frame, UberEATS and Delissio Rustico increased involvement while spreading the word of their offerings, making it more likely that the city's many pizza lovers would order again in the future.
Key Themes Behind This Trend
- Limited Time Promotions
- Opportunity for businesses to increase involvement and spread awareness by offering free products or services for a limited time.
- Collaborative Marketing
- Potential for businesses to collaborate with other brands to create promotional campaigns and increase customer engagement.
- Food Delivery Services
- Growing trend of using food delivery apps like UberEATS to conveniently order meals and engage with promotions.
Where This Applies
- Restaurant Industry
- Opportunity for restaurants to partner with food delivery services and offer limited-time promotions to increase customer engagement.
- Food Delivery Industry
- Opportunity for food delivery platforms to collaborate with food brands and create innovative promotional campaigns.
- Marketing Industry
- Potential for marketing agencies to help businesses create collaborative promotional campaigns and reach a wider audience.
