Lynk & Co. has been working hard to establish itself as an industry leader in the newly burgeoning space of connected automobiles and the company is continuing to burnish that reputation with the introduction of a new line of crossover SUVs that are designed to combine the best features of compact hatchbacks and spacious SUVs.
The Lynk 02 crossover SUVs come with an array of connected services including smart parking and refuelling, pizza delivery for when drivers get hungry on the road, and of course the conventional connected offerings such as Bluetooth.
In addition to their connected features, what makes the Lynk & Co. 02 crossover SUVs unique is the fact that they are not sold through third-party car dealers, which helps to reduce the price. With their unbeatable combination of high-tech features and reduced price, the Lynk 02 crossover SUVs squarely target the Millennial demographic.
What's Driving This Trend
- Connected Suvs
- Connected features in cars are becoming increasingly common, ranging from smart parking and refueling to pizza delivery services.
- Direct-to-consumer Auto Sales
- Companies looking to appeal to price-conscious consumers might consider bypassing third-party dealers to reduce costs.
- Affordable High-tech Vehicles
- The Lynk 02 crossover SUVs offer innovative high-tech features at a reduced cost, making them an attractive option for consumers.
Who This Affects Most
- Automotive
- Car manufacturers can consider adding more connected features to appeal to younger, tech-savvy generations.
- Retail
- Direct-to-consumer car sales could disrupt traditional automotive retail.
- Food Delivery
- Collaborations with car manufacturers to offer in-car food delivery services could be on the rise as the trend for connected vehicles grows.
