The Cayman Islands Department of Tourism Now Has Meal Kits on Chef'd
Laura McQuarrie — July 5, 2017 — World
Food and travel often go hand-in-hand with one another, but the newest meal kits on Chef'd show off this pairing like never before.
While Chef'd often partners with celebrities and brands to release fun meal kits for its customers, its newest partnership is with the Cayman Islands Department of Tourism. The five meal kits that have been launched include dishes like Pina Colada Chicken, Guava-Glazed Pork Chops and Blackened Mahi Mahi, each of which shows off a taste of the region's best cuisine.
With this new effort, Rosa Harris, the director of tourism for the Cayman Islands Department of Tourism, says that it is going after "luxury, Millennial, young professional clientele who [are] cooking at home and open to different kinds of cuisines.” Consumers who wish to order from Chef'd do not need a subscription or membership and may place just a one-time order if desired.
While Chef'd often partners with celebrities and brands to release fun meal kits for its customers, its newest partnership is with the Cayman Islands Department of Tourism. The five meal kits that have been launched include dishes like Pina Colada Chicken, Guava-Glazed Pork Chops and Blackened Mahi Mahi, each of which shows off a taste of the region's best cuisine.
With this new effort, Rosa Harris, the director of tourism for the Cayman Islands Department of Tourism, says that it is going after "luxury, Millennial, young professional clientele who [are] cooking at home and open to different kinds of cuisines.” Consumers who wish to order from Chef'd do not need a subscription or membership and may place just a one-time order if desired.
Trend Themes
1. Tourism-focused Meal Kits - Disruptive Innovation Opportunity: Creating meal kits that showcase the cuisine of a specific travel destination, appealing to food enthusiasts who want to experience the flavors of different regions without leaving their homes.
2. Partnerships with Tourism Departments - Disruptive Innovation Opportunity: Collaborating with tourism departments to create exclusive meal kits that promote a specific destination, targeting travelers and foodies who are interested in culinary experiences during their vacations.
3. Luxury Meal Kits for Young Professionals - Disruptive Innovation Opportunity: Developing high-end meal kits targeting millennials and young professionals who enjoy cooking at home and are open to trying new cuisines, providing a convenient and elevated dining experience.
Industry Implications
1. Meal Kit Delivery Services - Disruptive Innovation Opportunity: Expanding the product offering of meal kit delivery services by incorporating themed meal kits that cater to travelers and food enthusiasts, offering a unique culinary experience.
2. Tourism and Hospitality - Disruptive Innovation Opportunity: Integrating meal kits into tourism and hospitality offerings, allowing travelers to bring a taste of the destination back home and enhance their overall vacation experience.
3. Celebrity and Brand Collaborations - Disruptive Innovation Opportunity: Partnering with celebrities and brands to create exclusive meal kits that reflect their unique preferences and culinary inspirations, targeting fans and followers who are looking for a personalized dining experience.
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