Food and lifestyle brand Slow Table gives people a helping hand when it comes to home and holiday entertaining thanks to its gourmet meal kits. The mindfully curated kits elevate the standard meal kit experience with unique items sourced from around the world, inventive pairings and a convenient overall experience.
In the Premier Crew kit for four to six people, there's a selection of three gourmet cheeses, three cured meats and six accouterments—and a vegetarian version is also available.
Slow Table sets itself apart by providing an experience that goes above and beyond focusing on just food. The brand also helps entertainers set the mood with sommelier-selected wines, aesthetically pleasing table decor and playlists that can be found on the brand's site.
Key Themes Behind This Trend
- Mindful Meal Kits
- Brands can develop meal kits that focus on offering unique, curated experiences by sourcing quality ingredients from all over the world and including wine pairings, decor, and playlists.
- Gourmet Meal Kits
- By offering gourmet meal kits, brands can provide consumers with an elevated culinary experience in the comfort of their homes.
- Convenient Entertaining
- Meal kit services that provide all the necessary ingredients and decor can provide consumers with an easier way to entertain at home.
Where This Applies
- Meal Kit Industry
- Companies operating in the meal kit industry can capitalize on the popularity of gourmet meal kits with unique ingredients, wine pairings, and decor to attract customers seeking an elevated dining experience.
- Food and Beverage Industry
- Food and beverage companies can develop and market curated meal kits for at-home entertaining as a new, disruptive product offering.
- Home Decor Industry
- Home decor companies can potentially partner with meal kit services to offer coordinating table settings and decor for a complete, curated entertaining experience.
