Barrel-aging is no longer exclusive to the alcohol industry
Implications - The barrel-aging process is no longer exclusive to the alcohol industry, and is more often being incorporated into a variety of edible or non-alcohol drinkable items to enhance their quality. These products come as the rise of artisanal production, or the perception of such, is increasingly prioritized by consumers.
Workshop Question - How could your brand incorporate artisanal production processes, or values, for the products/services it offers.
