Category
Lifestyle
Assisted Choices
Trend cluster
Category
Juvenile
Protein
High-powered protein sources are incorporated into kid-friendly forms.
3.9
Trend score
Trend
What is the Juvenile Protein trend?
Juvenile Protein: Whether in the form of pre-made snacks or supplement powders, protein-powered products that ensure children consume an adequate amount of energy-boosting food and drink are winning over wellness-driven parents. This progression highlights the relationship between adult and children's wellness fads, as well as the interest in child-safe healthcare products that satisfy the same expectations as products championed for their adult parents.
As a result of the increased focused on health and wellness over the past decade, many parents today are more educated about and concerned with their children's nutritional needs than ever before.
Trend themes
Themes within the Juvenile Protein trend
Three behaviours holding the trend together01
Functional Foods for Kids
Parents are seeking functional snacks and drinks that satisfy their children's nutritional needs while providing extra benefits.
02
Plant-Based and Protein-Rich Options for Kids
Companies are offering plant-based and protein-rich options for kids to provide more nutritious and better-for-you meal options.
03
Targeted Nutritional Products for Kids
Companies are catering to the specific nutritional needs of kids with targeted shakes, powders and snacks.
Industry implications
What the Juvenile Protein trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Companies can explore new ways to innovate their kids products with more health and wellness focused options.
For
Healthcare Industry
The healthcare industry can benefit from developing more child-safe supplements and probiotics.
For
Education Industry
Schools can offer healthier snack and meal options for kids with the rise of functional and nutritious foods.
Workshop question
What new health ideas can you refocus in order to appeal to wellness-driven parents?
Trend signals
Trend signals for Juvenile Protein
Trend score 3.9 out of 10, from popularity 58%, activity 51%, freshness 9%.
Popularity58%
Activity51%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Juvenile Protein trend
5 featured examples from Oct 25, 2019 to Jan 20, 2021CategoryLifestyle
Kid-Friendly Probiotic Chocolates
Norti's Monster Bars Support Gut Health with Pre- and Probiotics
Functional snacks like Norti's Monster Bites are an innovative way for snack food companies to attract health-conscious consumers seeking convenient and nutritious options.
CategoryLifestyle
Kid-Friendly Protein Drinks
Iconic Kids is a Line of Zero-Sugar Protein Shakes for Kids
Manufacturers in this industry can tap into the growing demand for healthy and low-sugar beverages for kids.
CategoryLifestyle
Kid-Friendly Nutritional Shakes
Kidzshake Helps to Fill in Nutritional Gaps & Support Development
Companies can explore the production of nutrition-based products that cater to the specific needs of children.
CategoryLifestyle
Kid-Friendly Plant-Based Pastas
Tolerant is Introducing Organic, Legume-Based Pastas for Kids
The introduction of organic, plant-based pastas for kids creates a potential market for the health food industry to provide nutritious options for children.
CategoryLifestyle
Kid-Friendly Seafood Snacks
SeaPak Shrimp Sea Pals Help Kids to Eat Servings of Seafood
Disruptive innovation opportunity: Expanding the seafood industry by targeting the untapped market of children through the development of appealing and healthy seafood snacks.
