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Adult-Focused Chocolate Milk Products

Slate Launched Its Ultra-Filtered Chocolate Milk

— February 12, 2020 — Business
Slate launched ultra-filtered chocolate milk for adults, which is also lactose-free. The product is shelf-stable, as each of the cans undergoes a retort process. Manny Lubin, a co-founder of the company, spoke about how the beverage can cater to adult consumers, "It's known as a kids' drink that's high in sugar in a carton, but if we can reposition it as a functional beverage that's high in protein and tastes great, we think we can bring it to an entirely new audience."

Slate's ultra-filtered chocolate milk is sourced from 30 different dairy farms in the upstate New York area, this is done in order to concentrate the protein in the beverage, as well as remove lactose and milk sugar form the product. Due to the way the product is made, Slate chocolate milk contains 50% more protein and 75% lower sugar than most of the chocolate milk products currently on the market.


Image Credit: Slate
Trend Themes
1. Ultra-filtered Chocolate Milk - Opportunity for disruptive innovation in the dairy industry by creating adult-focused, high-protein, and low-sugar chocolate milk products.
2. Lactose-free Beverages - Opportunity for disruptive innovation in the beverage industry by developing lactose-free alternatives for adult consumers.
3. Repositioning Kids' Drinks - Opportunity for disruptive innovation in the beverage industry by repositioning traditional kids' drinks as functional beverages for adult consumers.
Industry Implications
1. Dairy - Opportunity for disruptive innovation in the dairy industry to create high-protein, low-sugar, and lactose-free products for adult consumers.
2. Beverage - Opportunity for disruptive innovation in the beverage industry to develop adult-focused, lactose-free, and functional beverages.
3. Health/wellness - Opportunity for disruptive innovation in the health/wellness industry by offering healthier alternatives to traditional chocolate milk for adult consumers.
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