Kidfresh makes a variety of fun and appealing food products for kids that are secretly packed with vegetables and the brand's new waffles for kids contain hidden butternut squash for added nutritional value. The better-for-you breakfast waffles are offered in Homestyle, Blueberry and Chocolate Chip varieties that provide eight grams of protein, five grams of whole grains, plus vitamins, minerals and a source of fiber.
As it can be a challenge to convince young kids to eat their fruits and vegetables, Kidfresh offers a simple way for parents to ensure that their young ones are treated to wholesome foods that they will actually be eager to enjoy.
On top of venturing into the breakfast category with its nutrient-dense veggie-packed waffles, Kidfresh will also be introducing a range of breakfast burritos for kids.
Key Themes Behind This Trend
- Hidden-veggies
- Opportunity for food companies to create products that hide nutritious vegetables in fun and appealing ways.
- Better-for-you Breakfast
- Opportunity for food companies to develop breakfast foods that are nutritious, delicious, and appealing to children.
- Child-focused Convenience Foods
- Opportunity for brands to create convenient food products specifically tailored to the needs and preferences of children.
Where This Applies
- Food and Beverage
- Opportunity for food and beverage companies to innovate by incorporating nutritious ingredients into their product offerings.
- Health and Wellness
- Opportunity for the health and wellness industry to promote and support the development of nutritious and kid-friendly food options.
- Childcare and Parenting
- Opportunity for childcare and parenting industries to provide resources and solutions for parents looking to provide nutritious meals for their children.
