Veggie-Infused Breakfast Bars

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Kellogg’s New Nutri-Grain Soft-Baked Breakfast Bars Include Veggies

— January 8, 2022 — Lifestyle
Kellogg's has once again expanded its popular range of breakfast snacks with the debut of new Nutri-Grain Soft-Baked Breakfast Bars and new Chocolatey Banana Nutri-Grain Bites.

The new Nutri-Grain Soft-Baked Breakfast Bars are designed to be a nutritious breakfast option that can be enjoyed on the go. The new bars come in two flavors – Strawberry & Squash and Apple & Carrot – both of which combine real veggies and real fruits. In total, each bar delivers an impressive eight grams of whole grains per serving.

For something a little more kid-friendly, Kellogg's has also released new Nutri-Grain Chocolatey Banana Bites. This pre-portion snack features bite-sized breakfast bar pieces stuffed with a banana-flavored filling and infused with whole grains.

All three of the new offerings will be available nationwide this month.

Image Credit: Kellogg’s

Trend Themes

  1. Veggie-infused Snacks — Opportunity for food companies to expand their range of snacks to include more vegetable and fruit ingredients.
  2. On-the-go Breakfast Options — Opportunity for food companies to create more convenient and nutritious breakfast options for busy consumers.
  3. Whole Grains in Snacks — Opportunity for food companies to incorporate more whole grains into their snack products for added nutritional value.

Industry Implications

  1. Food and Beverage — Food and beverage companies can innovate by adding more vegetable and fruit ingredients in their products, especially snacks to tap into the healthy eating trend.
  2. Convenience Store — Convenience stores can cater to busy consumers by offering more convenient and nutritious breakfast options like the Nutri-Grain Soft-Baked Breakfast Bars and Nutri-Grain Chocolatey Banana Bites.
  3. Health and Wellness — Health and wellness companies can keep up with the trend by offering healthy and nutritious snacks with whole grains.
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