Veggie-Infused Breakfast Bars

Kellogg’s New Nutri-Grain Soft-Baked Breakfast Bars Include Veggies

Kellogg's has once again expanded its popular range of breakfast snacks with the debut of new Nutri-Grain Soft-Baked Breakfast Bars and new Chocolatey Banana Nutri-Grain Bites.

The new Nutri-Grain Soft-Baked Breakfast Bars are designed to be a nutritious breakfast option that can be enjoyed on the go. The new bars come in two flavors – Strawberry & Squash and Apple & Carrot – both of which combine real veggies and real fruits. In total, each bar delivers an impressive eight grams of whole grains per serving.

For something a little more kid-friendly, Kellogg's has also released new Nutri-Grain Chocolatey Banana Bites. This pre-portion snack features bite-sized breakfast bar pieces stuffed with a banana-flavored filling and infused with whole grains.

All three of the new offerings will be available nationwide this month.

Image Credit: Kellogg’s

Veggie-infused Snacks
Opportunity for food companies to expand their range of snacks to include more vegetable and fruit ingredients.
On-the-go Breakfast Options
Opportunity for food companies to create more convenient and nutritious breakfast options for busy consumers.
Whole Grains in Snacks
Opportunity for food companies to incorporate more whole grains into their snack products for added nutritional value.

Sectors Adopting This

Food and Beverage
Food and beverage companies can innovate by adding more vegetable and fruit ingredients in their products, especially snacks to tap into the healthy eating trend.
Convenience Store
Convenience stores can cater to busy consumers by offering more convenient and nutritious breakfast options like the Nutri-Grain Soft-Baked Breakfast Bars and Nutri-Grain Chocolatey Banana Bites.
Health and Wellness
Health and wellness companies can keep up with the trend by offering healthy and nutritious snacks with whole grains.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 66%
Freshness 11%