In 2010, MeWe created a fortified nut butter called Plumpy’Nut and saw an opportunity to support people of all ages who need extra nutrition—MeWe now makes ultra-nutritious peanut butter for kids, babies and adults. One of the newest additions to the brand's product portfolio is a line of peanut butter packets for kids that are full of eight grams of protein, plus 24 vitamins and minerals. The nutritious peanut butter products are offered in decadent, kid-friendly flavors like Cookie Dough, Chocolate Brownie and Birthday Cake that are sure to please children ages one and up.
MeWe puts 100% of its profits towards ending childhood malnutrition worldwide—to date, its products have impacted 10 million children across 50 countries.
Image Credit: MeWe
What's Driving This Trend
- Fortified Nut Butters
- Developing nut butter products fortified with vitamins and minerals presents an opportunity to address the nutritional needs of all age groups.
- Kid-friendly Flavors
- Creating decadent and appealing flavors like Cookie Dough, Chocolate Brownie, and Birthday Cake in nut butter products can target children's taste preferences.
- Nut Butter for Social Impact
- Using nut butter products as a means to tackle childhood malnutrition presents an opportunity for businesses to contribute to global social causes while providing nutritious food.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can explore the development of fortified nut butter products to cater to different age groups and meet nutritional needs.
- Child Nutrition
- The child nutrition industry can benefit from creating kid-friendly flavors in nut butter products as a way to encourage healthier eating habits in children.
- Social Impact
- Social impact organizations and businesses can leverage the production and sale of nut butter products to address childhood malnutrition on a global scale.
