Metropolitan Collection

City-inspired product ranges cultivate personalities around destination

Implications - As consumers continue to be more naturally grouped by overlapping interests than traditional demographic markers, clever brands are designing collections that offer diversified experiences through personified metropolitan designations. This shift highlights the ability of brands to entice through the creation of unique "personalities" around product offerings that help consumers get excited about the new ways in which they are able to self-categorize themselves within collective experiences.
SCORE 7.2
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43,742 Total Clicks
Jul 17 - May 18
This Month and Warm
MarketingLifestyle
Featured Examples
City-Specific Sneaker Collections - These Emilo Pucci Sneakers Celebrate Various Urban Destinations
SCORE 7.8
This Year and Hot 1,447 Clicks Pub: Jul 4, 17
City-Specific Sneaker Collections
These Emilo Pucci Sneakers Celebrate Various Urban Destinations
These Emilo Pucci sneakers are part of the brand’s ‘Sneakers of the World’ range—a collection celebrating various global destinations, including Hong Kong, Paris, New York,... [More]
City-Themed Pocket Knives - Victorinox Swiss Army's Contest Attracted a Global Community of Artists
SCORE 7.5
This Quarter and Hot 176 Clicks Pub: Apr 18, 18
City-Themed Pocket Knives
Victorinox Swiss Army's Contest Attracted a Global Community of Artists
In an effort to celebrate its timeless aesthetic, Victorinox Swiss Army has launched a contest which tasked artists with creating the next limited-edition design for its small 58 mm Classic pocket... [More]
City-Themed Makeup Palettes - NYX's New City Set Palettes Come in a Range of Themes
SCORE 6.1
This Year and Warm 414 Clicks Pub: Oct 16, 17
City-Themed Makeup Palettes
NYX's New City Set Palettes Come in a Range of Themes
The makeup brand NYX, known for its diverse and highly pigmented palettes, recently released its City Set collection, which as its name suggests is inspired by cities from around the world. The... [More]
Exclusive City Candles - Diptyque's City Candles Sold Online for a Limited Time
SCORE 4.5
This Quarter and Average 118 Clicks Pub: Apr 20, 18
Exclusive City Candles
Diptyque's City Candles Sold Online for a Limited Time
Ordinarily, Diptyque’s City Candles can only be found at store locations within the cities that inspired them, but for a limited time this April, the luxury scented candle maker made the ultra-... [More]
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