Category
Lifestyle
Assisted Choices
Trend cluster
Category
Metropolitan
Collection
City-inspired product ranges cultivate personalities around destination.
4.2
Trend score
Trend
What is the Metropolitan Collection trend?
Metropolitan Collection: As consumers continue to be more naturally grouped by overlapping interests than traditional demographic markers, clever brands are designing collections that offer diversified experiences through personified metropolitan designations. This shift highlights the ability of brands to entice through the creation of unique "personalities" around product offerings that help consumers get excited about the new ways in which they are able to self-categorize themselves within collective experiences.
Trend themes
Themes within the Metropolitan Collection trend
Three behaviours holding the trend together01
City-Inspired Product Ranges
Brands are creating collections that offer diversified experiences through personified metropolitan designations, highlighting the ability of brands to entice through the creation of unique “personalities” around product offerings.
02
City-Themed Fashion and Beauty
The recent rise of collections that are inspired by cities from around the world are now available in fashion and beauty products, which is a sign of the growing popularity of city-inspired products.
03
Limited and Ultra-Exclusive Items
Creating ultra-exclusive products are a smart marketing strategy for luxury brands who want to keep their products scarce and desirable.
Industry implications
What the Metropolitan Collection trend means for industry
Where the trend changes the playbookFor
Fashion and Apparel
Fashion brands can create metropolitan-inspired collections that reflect the culture, iconography, and lifestyles of various cities.
For
Luxury Goods
Brands can create luxury products that drive up exclusivity and evoke a sense of desire in customers.
For
Beauty Industry
Cosmetics and beauty brands can design city-themed products that evoke the essence of cities and their unique characteristics.
Workshop question
How can you expand on your product range in order to appeal to consumers in terms of collective experience in an unconventional way?
Trend signals
Trend signals for Metropolitan Collection
Trend score 4.2 out of 10, from popularity 59%, activity 59%, freshness 8%.
Popularity59%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Metropolitan Collection trend
4 featured examples from Jul 4, 2017 to Apr 20, 2018CategoryFashion
City-Specific Sneaker Collections
These Emilo Pucci Sneakers Celebrate Various Urban Destinations
There is an opportunity for footwear brands to design city-inspired sneakers with unique graphic designs that mix elements of each city’s culture and style.
CategoryArt & Design
City-Themed Pocket Knives
Victorinox Swiss Army's Contest Attracted a Global Community of Artists
Manufacturers can tap into the trend of city-themed products by collaborating with artists to create limited-edition designs for various items.
CategoryFashion
City-Themed Makeup Palettes
NYX's New City Set Palettes Come in a Range of Themes
Beauty brands can tap into the trend of city-themed makeup palettes to offer unique and creative products.
CategoryArt & Design
Exclusive City Candles
Diptyque's City Candles Sold Online for a Limited Time
The luxury goods industry can create exclusive products like Diptyque City Candles to attract higher paying customers.
