These Emilo Pucci sneakers are part of the brand's 'Sneakers of the World' range -- a collection celebrating various global destinations, including Hong Kong, Paris, New York, Moscow, and most recently Dubai among others.
This city-inspired sneaker collection consists of a futuristic, slip-on style that is sculptural in appearance. Each city's designated shoe holds the same shape that features a chunky heel and strap-adorned upper construction. Each is also fitted with a signature fan-like heel accent that acts as a backdrop for embroidered city names.
While their shape is the same no matter their city of inspiration, these Emilo Pucci sneakers range in their color scheme. While the Dubai release is a black and neutral color palette, Seoul's style is more vibrant, with a mix of yellow orange, and blue elements. Contrasting both styles, Moscow's sneaker is a shoe consisting of sharp blues and reds.
What's Driving This Trend
- City-specific Sneaker Collections
- Customized sneaker collections with designs inspired by different cities around the world.
- Embroidered Local Themes
- Using stitched motifs of city names or symbols on sneakers to personalize them for various places.
- Innovative Sculptural Construction
- Creating unique and futuristic slip-on style sneakers with a chunky heel and strap-adorned upper construction.
Who This Affects Most
- Footwear
- There is an opportunity for footwear brands to design city-inspired sneakers with unique graphic designs that mix elements of each city’s culture and style.
- Fashion and Travel
- Retail companies can create unique clothing and accessory items inspired by popular travel destinations with fashion collaborations tied to landmarks, culture or even weather patterns unique to those destinations.
- Souvenir Industry
- Souvenir shops and retailers in tourist areas should consider adding customized and embroidered sneakers to their product lines as a trendy way to offer destination-specific merchandise.
