Victorinox Swiss Army's Contest Attracted a Global Community of Artists
Ellen Smith — April 18, 2018 — Art & Design
References: swissarmy
In an effort to celebrate its timeless aesthetic, Victorinox Swiss Army has launched a contest which tasked artists with creating the next limited-edition design for its small 58 mm Classic pocket knife.
This year's theme of "Places of the World!" attracted a global audience with over 878 ideas from 62 countries submitted. Original artists entered their creative designs, which ranged from abstract images that captured the feel of a city, to defined renderings of significant buildings, like Paris' Eiffel Tower or New York's Statue of Liberty.
The contest demonstrates the varying creativity from around the world, as a global community of artists visualized their love for their city. The entire collection is available online or at the Victorinox flagship in Yorkville, Toronto.
Image Credit: Victorinox Swiss Army
This year's theme of "Places of the World!" attracted a global audience with over 878 ideas from 62 countries submitted. Original artists entered their creative designs, which ranged from abstract images that captured the feel of a city, to defined renderings of significant buildings, like Paris' Eiffel Tower or New York's Statue of Liberty.
The contest demonstrates the varying creativity from around the world, as a global community of artists visualized their love for their city. The entire collection is available online or at the Victorinox flagship in Yorkville, Toronto.
Image Credit: Victorinox Swiss Army
Trend Themes
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Global Community Art Competitions — Opportunities for brands to engage with a global community of artists by hosting contests to create limited-edition designs.
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City-themed Products — The trend of incorporating city elements into products, such as pocket knives, to celebrate different places around the world.
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Creative Representation of Landmarks — Artists showcasing their skills by creating unique and creative representations of famous landmarks.
Industry Implications
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Design and Manufacturing Industry — Manufacturers can tap into the trend of city-themed products by collaborating with artists to create limited-edition designs for various items.
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Tourism and Souvenir Industry — With the popularity of city-themed products, businesses in the tourism and souvenir industry can offer unique and artistic items that capture the essence of different cities.
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Online Marketplaces — Online marketplaces can provide a platform for artists to showcase and sell their city-themed designs, connecting them with a global audience.
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