Ordinarily, Diptyque's City Candles can only be found at store locations within the cities that inspired them, but for a limited time this April, the luxury scented candle maker made the ultra-exclusive candles available to consumers online.
Some of the City Candles that are offered by Diptyque include the tea-scented Shanghai, the tropical Miami and floral London, which pays tribute to the Columbia Road flower market with notes of heliotrope, lilac, juniper and hyacinth.
As the Diptyque candles were sold in limited quantities online for just a few days, the long-lasting $72 candles quickly sold out, with consumers eager to pick up the beautifully scented accessories for the home that they ordinarily would have to travel great distances to get.
Key Themes Behind This Trend
- Online Exclusive Sales
- Luxury brands can offer limited edition products online to exclusive customers for a limited period of time.
- City-inspired Products
- Brands can create city-inspired products with unique scents to capture the essence of a location.
- Limited Edition Products
- Brands can create limited edition products to create exclusivity among their customers.
Where This Applies
- Luxury Goods
- The luxury goods industry can create exclusive products like Diptyque City Candles to attract higher paying customers.
- Home Decor
- Home decor brands can add unique scents like Diptyque City Candles to attract more customers.
- E-commerce
- E-commerce businesses can partner with luxury brands to offer online-exclusive products to their customers.
