Category
Lifestyle
Assisted Choices
Trend cluster
Category
Liquid
Protein
Protein is infused in water-based beverages for varying purposes.
5.2
Trend score
Trend
What is the Liquid Protein trend?
Liquid Protein: Whether related to beauty or health, the incorporation of protein into water-based beverages is on the rise. Offering an alternative to the calorie-rich, denser liquid proteins that are often found on the market, these water-based beverages are able to better cater to consumers looking for fast and simple solutions to the health or cosmetic-related problems they are looking to resolve.
Trend themes
Themes within the Liquid Protein trend
Three behaviours holding the trend together01
Protein-Infused Beverages
Protein-infused beverages are becoming increasingly popular as consumers seek fast and simple solutions to health or cosmetic-related problems they are looking to resolve.
02
Caffeinated Protein Drinks
The combination of high protein content and caffeine is gaining popularity, offering consumers a drink that can help stave off hunger while boosting energy levels.
03
Collagen-Enriched Waters
Collagen-enriched waters are becoming popular as consumers take a more upstream approach to their personal care, seeking products that support healthy joints, hair, nails, skin, and overall well-being.
Industry implications
What the Liquid Protein trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food and beverage industry has an opportunity to create new products and capitalize on the growing demand for protein-enhanced and functional beverages.
For
Beauty and Personal Care Industry
The beauty and personal care industry can introduce products that incorporate collagen and other beneficial proteins for healthier hair, skin, and nails.
For
Fitness Industry
The fitness industry can create new opportunities for products that combine high protein content and caffeine to support active lifestyles.
Workshop question
How could your brand deliver simpler solutions to the problems it's trying to resolve for consumers?
Trend signals
Trend signals for Liquid Protein
Trend score 5.2 out of 10, from popularity 81%, activity 68%, freshness 8%.
Popularity81%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Liquid Protein trend
5 featured examples from Oct 8, 2015 to May 18, 2018CategoryLifestyle
Collagen-Enriched Waters
The Collagen Renew Bottled Water Supports Hair, Skin and Nails
Incorporating collagen-enriched products into the beauty and personal care industry can tap into the growing market of consumers seeking natural and holistic solutions for their h…
CategoryLifestyle
Protein-Infused Water
Protein2O's Naturally Sweetened Beverages Provide 10 Grams of Protein
The beverage industry can capitalize on the trend towards functional and healthy beverages by introducing protein-infused and naturally sweetened options.
CategoryLifestyle
Collagen-Enriched Protein Waters
Protein Water Co Skin Maintenance Collagen Water is Functional
Opportunity for beverage companies to create collagen-infused products targeting the health and wellness market.
CategoryLifestyle
Caffeinated Protein Drinks
The BiPro Caffeine Protein Water is Made from Just Six Ingredients
Industry that can capitalize on the high-protein diet trend by offering innovative protein-based products.
CategoryLifestyle
Protein-Infused Waters
This Water Helps Consumers Add More Protein to Their Diet
Manufacturers can explore the protein-infused beverage market to create innovative and affordable solutions for conscious consumers that can help to differentiate their products f…
