Australian chocolate bar brand Norti launched a line of functional snacks called Monster Bites that will appeal to kids and please parents, as the treats are packed with prebiotics, probiotics and 20 essential amino acids. The kid-friendly bars are free from gluten, dairy and sugar, and instead are sweetened with a combination of xylitol and chicory root.
The functional bars are packed with natural and vegan-friendly ingredients like cocoa butter, creamy coconut milk, coconut flower, monk fruit juice and digestive enzymes. The premium, protein-packed bars are available in a Classic Chocolate flavor and compact sizes that are perfect for fitting into lunchboxes and backpacks as mid-day and after-school treats.
As well as seeking out snacks that are packed with functional benefits, health-conscious consumers of all ages are doubling down on foods for gut health to support everything from skin and mood management to the immune system.
What Makes This Trend Stand Out
- Functional Snacks
- The rise of functional snacks like Norti's Monster Bites presents an opportunity for brands to cater to health-conscious consumers seeking on-the-go, nutrient-packed options.
- Pre- and Probiotics
- As more consumers prioritize gut health, there is a growing demand for products that feature pre- and probiotics, creating a market for businesses to develop new food and beverage products with these ingredients.
- Natural and Vegan Ingredients
- Increased use of natural and vegan-friendly ingredients, which are known to support gut health and other functional benefits, could be a market opportunity for brands to create healthier snack and dessert options.
Sectors Adopting This
- Snack Food
- Functional snacks like Norti's Monster Bites are an innovative way for snack food companies to attract health-conscious consumers seeking convenient and nutritious options.
- Confectionery
- The combination of pre- and probiotics with chocolate and other confectionery ingredients presents an opportunity for businesses to create healthier dessert options that appeal to consumers, especially parents looking for healthier alternatives for their children.
- Health Supplements
- The inclusion of pre- and probiotics in foods and snacks, such as Norti's Monster Bites, could lead to an increased demand for health supplements featuring these ingredients as people prioritize their gut health.
