Category
Tech
Delegated Interfaces
Trend cluster
Category
Retro
Reclamation
Fashion-forward brands wield gaming nostalgia to appeal to mature consumers.
4.3
Trend score
Trend
What is the Retro Reclamation trend?
Retro Reclamation: Cult fashion and skincare brands are approaching nostalgia by collaborating with retro gaming franchises on product ranges that differ from mainstream convention in order to appeal to luxury-inclined consumers. This progression highlights the flexibility of even seemingly saturated branding experiences by partnering with high-end collaborators for unexpected results.
Trend themes
Themes within the Retro Reclamation trend
Three behaviours holding the trend together01
Gaming Nostalgia Collaborations
Fashion and skincare brands collaborate with retro gaming franchises on unexpected product ranges to appeal to luxury-inclined consumers.
02
Designer Bootleg Products
Luxury brands release a line of designer bootleg products for consumers looking for a playful touch in their purchases.
03
Mixed Material Sneakers
Haute couture labels create sneakers with radically different materials that offer a striking statement-making exterior for style-savvy consumers.
Industry implications
What the Retro Reclamation trend means for industry
Where the trend changes the playbookFor
Fashion and Beauty
Fashion and skincare brands collaborate with retro gaming franchises that offer unique product ranges for today's mature consumers, driven by nostalgia.
For
Luxury Market
Designer bootleg products create playful, tongue-in-cheek goods that merge classic aesthetics and modern style for the high-end consumer market.
For
Footwear Industry
Haute couture labels release mixed material sneakers that offer a striking and statement-making exterior that combines luxury with streetwear-style demanded by today's consumers.
Workshop question
How can your brand reclaim retro experiences in a refreshing way that appeals to mature luxury consumers?
Trend signals
Trend signals for Retro Reclamation
Trend score 4.3 out of 10, from popularity 59%, activity 63%, freshness 8%.
Popularity59%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Retro Reclamation trend
6 featured examples from May 6, 2017 to May 22, 2018CategoryMarketing
Video Game Cosmetics Collections
The Shu Uemura x Super Mario Collection is Focused on Playtime
The cosmetics industry can explore collaborations with iconic video game franchises to create unique and nostalgic collections.
CategoryFashion
Chunky Bejeweled Sneakers
Gucci's SEGA Silhouette is Constructed with Mixed Materials
Manufacturing companies can explore the use of mixed materials and bold designs to create unique and in-demand footwear.
CategoryFashion
Video Game-Inspired Sneakers
SEGA and PUMA Rework the RS-0 Sneaker with Sonic and Dr. Eggman
Sportswear companies can explore collaborations with video game franchises to create unique and highly sought-after footwear.
CategoryFashion
Modernized Video Game Apparel
This Nintendo Collection from Uniqlo Features Designs from a Contest
Fashion brands can capitalize on the popularity of video games by designing collections inspired by popular franchises.
CategoryLuxury
Designer Bootleg Phone Cases
Gucci's New iPhone Cases Intentionally Look Fake
Fashion accessory brands can capitalize on the popularity of bootleg designer products by creating their own unique and highly coveted accessory lines.
CategoryMarketing
In-Store Retro Arcade Activations
Bloomingdale's Promotes Its Lets Play Line with In-Store Arcades
Retail companies can use gaming experiences to attract customers, promote products and improve customer engagement.
