Fashion-forward brands wield gaming nostalgia to appeal to mature consumers
Implications - Cult fashion and skincare brands are approaching nostalgia by collaborating with retro gaming franchises on product ranges that differ from mainstream convention in order to appeal to luxury-inclined consumers. This progression highlights the flexibility of even seemingly saturated branding experiences by partnering with high-end collaborators for unexpected results.
Workshop Question - How can your brand reclaim retro experiences in a refreshing way that appeals to mature luxury consumers?
6 Featured, 53 Examples:
212,953 Total Clicks
Date Range:
May 17 — May 18
Trending:
Warm
Consumer Insight Topics:
