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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,607 more

Retro Reclamation

Fashion-forward brands wield gaming nostalgia to appeal to mature consumers

Implications - Cult fashion and skincare brands are approaching nostalgia by collaborating with retro gaming franchises on product ranges that differ from mainstream convention in order to appeal to luxury-inclined consumers. This progression highlights the flexibility of even seemingly saturated branding experiences by partnering with high-end collaborators for unexpected results.
Workshop Question - How can your brand reclaim retro experiences in a refreshing way that appeals to mature luxury consumers?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
156,720 Total Clicks
Date Range:
May 17 — May 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Video Game Cosmetics Collections
Video Game Cosmetics Collections
The Shu Uemura x Super Mario Collection is Focused on Playtime
The Shu Uemura x Super Mario cosmetics collaboration has been announced by an interview with Shu Uemura’s creative director Kakuyasu Uchiide. This nostalgic cosmetics collection will be... MORE
Chunky Bejeweled Sneakers
Chunky Bejeweled Sneakers
Gucci's SEGA Silhouette is Constructed with Mixed Materials
It’s the exquisite combination of radically different materials that made Gucci’s ultra-bulky bejeweled sneakers a highlight in the Fall/Winter 2018 presentation. The shoe design takes... MORE
Video Game-Inspired Sneakers
Video Game-Inspired Sneakers
SEGA and PUMA Rework the RS-0 Sneaker with Sonic and Dr. Eggman
PUMA officially introduced its new RS-0 footwear iteration created in collaboration with SEGA as a part of the brand’s revival of its 80s Running System. The latest collaboration nods to the... MORE
Modernized Video Game Apparel
Modernized Video Game Apparel
This Nintendo Collection from Uniqlo Features Designs from a Contest
As Highsnobiety reports, Uniqlo will start to unveil the 25 winning contest entries that will decorate its new Nintendo collection of t-shirts. The contest, which has been occurring on an annual... MORE
Designer Bootleg Phone Cases
Designer Bootleg Phone Cases
Gucci's New iPhone Cases Intentionally Look Fake
Gucci is known for its iconic name, logo and luxe accessories, but has recently released a line of bootleg phone cases. The designer bootleg phone cases spell out “GUCCY” and are made... MORE
In-Store Retro Arcade Activations
In-Store Retro Arcade Activations
Bloomingdale's Promotes Its Lets Play Line with In-Store Arcades
Bloomingdale’s is promoting the launch of its Nintendo-themed ‘Let’s Play’ line with exciting in-store activations, activities and experiences that reflect the nostalgia-... MORE

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