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Retro Reclamation

Fashion-forward brands wield gaming nostalgia to appeal to mature consumers

Implications - Cult fashion and skincare brands are approaching nostalgia by collaborating with retro gaming franchises on product ranges that differ from mainstream convention in order to appeal to luxury-inclined consumers. This progression highlights the flexibility of even seemingly saturated branding experiences by partnering with high-end collaborators for unexpected results.
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
87,412 Total Clicks
May 17 - May 18
This Year and Warm
Pop CultureTechFashionGames
Featured Examples
Video Game Cosmetics Collections - The Shu Uemura x Super Mario Collection is Focused on Playtime
SCORE 7.6
Hot 2,597 Clicks Pub: Jul 12, 17
Video Game Cosmetics Collections
The Shu Uemura x Super Mario Collection is Focused on Playtime
The Shu Uemura x Super Mario cosmetics collaboration has been announced by an interview with Shu Uemura’s creative director Kakuyasu Uchiide. This nostalgic cosmetics collection will be... [More]
Chunky Bejeweled Sneakers - Gucci's SEGA Silhouette is Constructed with Mixed Materials
SCORE 7.4
This Year and Warm 1,154 Clicks Pub: May 7, 18
Chunky Bejeweled Sneakers
Gucci's SEGA Silhouette is Constructed with Mixed Materials
It’s the exquisite combination of radically different materials that made Gucci’s ultra-bulky bejeweled sneakers a highlight in the Fall/Winter 2018 presentation. The shoe design takes... [More]
Video Game-Inspired Sneakers - SEGA and PUMA Rework the RS-0 Sneaker with Sonic and Dr. Eggman
SCORE 7.1
This Year and Warm 371 Clicks Pub: May 22, 18
Video Game-Inspired Sneakers
SEGA and PUMA Rework the RS-0 Sneaker with Sonic and Dr. Eggman
PUMA officially introduced its new RS-0 footwear iteration created in collaboration with SEGA as a part of the brand’s revival of its 80s Running System. The latest collaboration nods to the... [More]
Modernized Video Game Apparel - This Nintendo Collection from Uniqlo Features Designs from a Contest
SCORE 5.3
Warm 867 Clicks Pub: May 6, 17
Modernized Video Game Apparel
This Nintendo Collection from Uniqlo Features Designs from a Contest
As Highsnobiety reports, Uniqlo will start to unveil the 25 winning contest entries that will decorate its new Nintendo collection of t-shirts. The contest, which has been occurring on an annual... [More]
Designer Bootleg Phone Cases - Gucci's New iPhone Cases Intentionally Look Fake
SCORE 6.5
This Year and Warm 402 Clicks Pub: Mar 29, 18
Designer Bootleg Phone Cases
Gucci's New iPhone Cases Intentionally Look Fake
Gucci is known for its iconic name, logo and luxe accessories, but has recently released a line of bootleg phone cases. The designer bootleg phone cases spell out “GUCCY” and are made... [More]
In-Store Retro Arcade Activations - Bloomingdale's Promotes Its Lets Play Line with In-Store Arcades
SCORE 4.2
This Year and Average 250 Clicks Pub: Mar 15, 18
In-Store Retro Arcade Activations
Bloomingdale's Promotes Its Lets Play Line with In-Store Arcades
Bloomingdale’s is promoting the launch of its Nintendo-themed ‘Let’s Play’ line with exciting in-store activations, activities and experiences that reflect the nostalgia-... [More]
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