Bloomingdale's Promotes Its Lets Play Line with In-Store Arcades

 - Mar 15, 2018
References: bloomingdales & psfk
Bloomingdale's is promoting the launch of its Nintendo-themed 'Let's Play' line with exciting in-store activations, activities and experiences that reflect the nostalgia-inducing aesthetics of the line.

This vast designer collection features an assortment of offerings and includes clothes, accessories and home furnishings from Marc Jacobs, Paul Smith, Sovereign Code, Onia, Original Penguin, Gitman Vintage, Barneys Cool, Bricktown and Herschel and more. Standouts from the line include an adorable checkered backpack that's been stamped with hearts, or a simple blue T-Shirt that reads 'Play' in pink stitching.

To celebrate the collection, select store locations are equipped with a Nintendo pop-up gaming station that enables guests to play a variety of old-school arcade games.

Image credit: Bloomingdale’s, Nintendo