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Healthy Kid-Friendly Milks

The New Little Jude’s Flavored Milks are Fortified with Vitamins

— January 7, 2018 — Lifestyle
The Little Jude’s Flavored Milks have been unveiled by the Britain-based ice cream brand as a new way for kids to get necessary vitamins and minerals. The new milks come in two flavors including 'Banana Milk' and 'Chocolate Milk,' and are fortified with vitamin D and calcium. This comes in addition to the naturally occurring nutrients that are found in the drink to offer a healthy, complete drink for kids (or adults) to enjoy.

The Little Jude’s Flavored Milks are free from refined sugar and are naturally sweetened with honey to keep the sugar content low. This also imparts a more robust flavor that will be appreciated by both kids and adults alike looking for a tasty, creamy drink to enjoy anytime of day.
Trend Themes
1. Healthy Flavored Milks - Disruptive innovation opportunity: Create and market more nutritious, naturally sweetened flavored milk options for both kids and adults.
2. Vitamin-fortified Beverages - Disruptive innovation opportunity: Develop new fortified beverage products that provide essential vitamins and minerals in a tasty and convenient format.
3. Low-sugar Drink Alternatives - Disruptive innovation opportunity: Introduce more beverage options that are naturally sweetened with alternatives to refined sugar, appealing to health-conscious consumers.
Industry Implications
1. Dairy Industry - Disruptive innovation opportunity: Apply new formulations and strategies to develop innovative dairy products that cater to the health-conscious market.
2. Beverage Industry - Disruptive innovation opportunity: Investigate the potential for creating new beverage products that combine health benefits, great taste, and convenience.
3. Child Nutrition Industry - Disruptive innovation opportunity: Find innovative ways to enhance the nutritional value of products aimed at kids, while still offering appealing flavor profiles and lower sugar content.
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