Dunkin' Donuts Has Remove Artificial Food Dyes from its Donuts

 - Jan 20, 2018
References: dunkindonuts & brandeating
Consumer concern over food additives has many brands responding with aggressive tactics to keep patrons coming back as seen with the newly announced move by Dunkin' Donuts to remove artificial food dyes from its donuts. Beginning immediately, the brand will no longer use any artificial dyes within the donut icing, filling and sprinkles to make them a treat that patrons can feel better about choosing. The news comes as a first step by the brand to remove artificial food dyes from all of the food and drink options available at Dunkin' Donuts locations and Baskin-Robbins ice cream shops by the end of 2018.

The announcement to eliminate dyes will extend across all aspects of both the Dunkin' Donuts and Baskin-Robbins brands, which are often found in sauces, syrups and sprinkles.